Friends! Have you always seen those big screens that shine on the streets of Gongqingcheng recently? An old man asked me in the background: "Where is an LED display outdoor in Gongqingcheng? What can these large screens do? "Today we will break it apart and talk about this. I bet that after reading this article, you will definitely become the "Display Little Lingtong" in your circle of friends!

1. First understand: What is an outdoor LED display?

To put it bluntly, it is just an electronic billboard hanging outdoors! But it's much more powerful than your TV——​ ​Don't be afraid of wind and rain​​、​​You can see clearly day and night​​, can also broadcast videos and interact. This technology is used for the advertising walls that change patterns in Qingnian Avenue, Gongqingcheng.

There are three main types on the market now:

1. ​​Advertising large screen​​: Those who broadcast promotional information on the exterior wall of the mall
2. ​​Transparent window screen​​: The store glass can both view products and display prices
3. ​​Floor tiles interactive screen​​: The pedestrian street will light up with people

You have to know some key parameters:

• ​​Brightness 4000cd/m² starts​​(It's still clear under the sun)
• ​​IP65 protection level​​(It's not afraid of water entering when it rainstorms)
• ​​Intelligent dimming system​​(It will automatically become darker and not dazzling at night)

2. Where can I see these high-tech in Gongqingcheng?

According to my on-site scout in the past six months, it is mainly concentrated in three locations:

1. ​​Business Center​​: For example, around our Youth Square, those colorful advertising walls with exterior walls of shopping malls are probably LED screens. There is a store selling mobile phones that has a transparent screen of 20㎡, and 80% of passers-by will stop and take a look.
2. ​​Surrounding the stadium​​: Last time I went to the basketball game, I found that the whole circle of the court fence was moving score cards, which was much more exciting than the old-fashioned score cards.
3. ​​Transportation hub​​: The huge indicator screen at the exit of the bus station can display shift information and advertisements at the same time. I heard that it can also be updated in real time online.

But be careful! Not all luminous brands are LED screens. Teach you a trick to identify:​ ​Go closer to see if there are any dense small lamp beads​​, if there is, it is an authentic LED, and the whole piece of luminous may be the old-fashioned neon light.

3. Why do these screens install more and more?

Last year, the city did statistics and outdoor advertising results​​3 times higher than traditional posters​​. To give a real example: After a milk tea shop changed the LED menu screen, the customer flow increased by 40%. There are three major ways here:

1. ​​Visual effect burst​​: Supports 8K ultra-definition playback, and even the pearls in the milk tea can be seen clearly
2. ​​Content is updated at any time​​: You can change advertisements by operating the background mobile phone, and you don’t have to climb the ladder to change posters
3. ​​Novel interactive gameplay​​: Some screens can scan the code to get coupons, young people love this one the most

However, some neighbors also complained that it was too dazzling. Now all new models are available​ ​Light sensing adjustment function​​, it automatically dims when it is dark, and this design is really considerate.

4. What should I pay attention to when selecting a display?

If you want to install your store, remember these three points:

1. ​​Don't just look at the price​​: The screen of the same size, if the quality is poor, it will appear after half a year of "snowflakes""
2. ​​Installation location is of particular importance​​: The south-facing screen must be anti-glare model, otherwise it will be impossible to see clearly at noon
3. ​​After-sales service is the most important​​: Ask the manufacturer if it can be maintained remotely, so as to save you from asking someone to repair it every few days

A friend who opened a gym suffered a loss - he bought a second-hand screen for cheap, but he got water in the rainy season and repaired it three times. Later I changed to a reliable manufacturer.​ ​Three-year warranty​​The screen is stable.

5. What will the future become?

I chatted with friends in the industry a while ago and heard that the hottest trend is now:

• ​​Naked eye 3D effect​​: You can watch three-dimensional advertisements without wearing glasses
• ​​Multi-screen linkage​​: The screens on the entire street can be played simultaneously
• ​​Environmental protection and energy saving​​: New materials can save more than 50% of electricity

It is said that the newly opened cultural and creative park in our Gongqingcheng is going to be created.​​270-degree ring screen​​, it will definitely be a check-in holy place again at that time.

To my personal opinion, outdoor LED screens are "urban displays", which must be both beautiful and practical. Recently, I have seen some places where the screens are too dense, which makes people dazzling. Our Gongqingcheng really needs to pay attention when planning​ ​Quantity control​​and​​Content Review​​, don't let good technology turn into light pollution.

By the way! If you really want to install a display, please find it​ ​All-weather technical support​​manufacturer. I heard that a local service provider responds very quickly and can be inspected in two hours. But I won’t say what the specific name is, so as not to say I’m advertising (laugh). In short, remember one sentence:​ ​Leave professional matters to professional people​​, sure!

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