Hey, I'll tell you guys, have you noticed that the moving billboards on the street are getting more and more dazzling now? The hamburgers floating in the windows of the convenience store, the ground animations that follow people in the shopping mall atrium, and the screen wall that can rotate 360 ​​degrees at the concert - these dark technologies that make people unable to move their eyes are all due to the LED creative screen! But the question is: There are many products on the market, what kind of creative screen is reliable? Today we will break it apart and talk about it.

1. Creative screen is not an ordinary display screen

Two days ago, a man who opened a bar complained to me that he spent more than 200,000 yuan to buy a "creative screen", but after three months of use, the color block gap appeared. I found out after asking that he bought a modified ordinary LED screen in a cheap way. Here you need to highlight the key points:​The real creative screen is customized for special scenes from the design stage​​。

To give a practical example, LED floor tiles screens that can be used as dance floors must meet three hard indicators:

1. The surface load bearing reaches 200kg/㎡ (equivalent to four adult men in the station)
2. Waterproof level is at least IP65 (no need to worry about splashing wine)
3. Refresh rate ≥1920Hz (to move the screen quickly without dragging)

If these standards are not met, the screen will be stuck at the least, and the safety accident will be caused. Last year, there was an accident of cracking the floor screen in a music festival. Later, it was found that it was a non-standard product. It was a painful lesson!

2. You need to look at the "three tricks" when choosing a screen

How do we ordinary buyers judge whether it is good or bad? Remember these three core indicators are correct:

​​The first axe: transmissibility​
If the transparent screen used in the window has a transmissibility of less than 80%, it is like a layer of frosted glass is pasted. The industry benchmark can achieve an 86% transmissibility, and there is no screen that can be seen from three meters away. A milk tea shop owner showed off to me. After installing this kind of screen, it looked like ordinary glass during the day, and instantly turned into a cool advertising window at night, and the monthly turnover increased by 18%.

​​The second axe: response speed​
Friends who are doing stage performances, please pay attention! The picture delay that the human eye can perceive is within 8ms, while the professional-grade creative screen can achieve ≤3ms. Let me give you an intuitive comparison - the response speed of an ordinary mobile phone screen is about 10ms. You can taste it carefully.

​​The third axe: Structural IQ​
The most popular creative screen that is foldable and bendable now depends on the connection structure. A good design can achieve a splicing accuracy of ±0.05mm, as tight as Lego blocks. A friend who was doing an exhibition told me that using the right structure can save 40% of the installation time, and the exhibition efficiency will increase rapidly.

3. Those easy-to-step pits

Last month, he helped a gym boss choose screens. He insisted on pursuing "the higher the brightness, the better". As a result, he installed an outdoor screen of 7500cd/m² to use indoors, which made the members screamed that their eyes were hurt. Here we must popularize some cold knowledge:​The best brightness of the indoor creative screen is between 800-1200cd/m². If it exceeds this range, it will hurt the eyes.​。

Another common misunderstanding is to ignore the cooling design. The most exaggerated case I have ever seen is that the circular screen in a shopping mall atrium is poorly dissipated, and the screen temperature soars to 68℃ for two hours, and even eggs can be fryed! Now high-end products will be equipped with an intelligent temperature control system, which can firmly control the temperature below 45℃.

4. Invisible service is the key

Buying creative screens is not a one-time deal, there are so many ways to go here. Let’s talk about the 270° ring curtain restaurant project that became popular last year. On the surface, the screen is very good, but in fact:

• 3D modeling preview was used in the design stage of the scheme
• Each box has an independent positioning chip during installation
• The operation and maintenance system can monitor the temperature fluctuations of each module

What's even more awesome is that some manufacturers now provide "full life cycle services", from content production to failure warning one-stop. I heard that a chain brand has saved more than 800,000 yuan in maintenance fees in three years with this service.

5. The price must be calculated clearly

Novice are most likely to be confused about prices. Here is a clear account for you:

• Ordinary LED screen: 2000-5000 yuan/㎡
• Professional creative screen: 8000-20000 yuan/㎡
  It looks like the price difference is quite big, right? But considering these three points, it is worth the fare:

1. Three times the service life difference (5 years vs 15 years)
2. Save more than 35% of energy consumption
3. Improved customer flow caused by content presentation effect

A wedding boss calculated with me that although the unit price of the programmable floor screen he bought was expensive, the price of taking orders could double, and he would make a return in three months.

To be honest, choosing a creative screen is like finding a partner - you can't just look at the cool appearance, but you have to look at the inner strength and durability. Now some manufacturers are singularly scattered, but they can’t even get a decent test report. Next time you go to the inspection, remember to focus on their aging test workshop. The products that can withstand 72-hour uninterrupted roasting machine are real gold and not afraid of fire.

Recently, a new trend has emerged in the industry. The purchase volume of creative screens with touch interaction has increased by 120% year-on-year. What does this mean? What consumers want is not a cold display device, but an immersive experience that can be interactive. So, next time you upgrade the equipment, you have to take into account the interactive functions to ensure that customers will be illuminated!

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