LED outdoor display is a modern advertising media equipment that integrates environmental protection and energy saving, high brightness display and excellent durability. It is widely used in commercial advertising, transportation guidance, sports venues and urban public information release. It adopts an efficient and energy-saving voltage-dividing power supply design, with power consumption reduced by more than 50%. It is equipped with intelligent brightness adjustment technology, and can adapt to ambient light within a wide brightness range of 5500-10000cd/㎡. It is clearly visible under strong light during the day, and automatically reduces brightness at night to reduce light pollution, achieving dual optimization of energy saving and emission reduction and visual experience. The product structure is innovative in lightweight, the standard box thickness is only 75mm, the single module weighs 2kg, the die-cast aluminum material takes into account both strength and lightness, the hard-connected and wiring design makes the installation simple and beautiful, and supports dual maintenance modes for the front and rear. The high protection level of IP67 ensures stable operation in harsh environments such as -40℃ to 80℃ extreme temperatures, salt spray corrosion, etc. In terms of display performance, it is equipped with 3535 lamp beads and ultra-high grayscale technology above 16 bits, with a refresh rate of over 3840Hz, the picture is delicate and flicker-free, 140° wide viewing angle and 5000:1 high contrast ratio to ensure the true and full color of viewing from multiple angles. In addition, the aluminum module is naturally flame retardant and has high heat conductivity, and can quickly export heat without additional heat dissipation devices. Combined with V0 level fire protection certification, it greatly improves outdoor use safety. As an alternative to the upgrade of traditional billboards, the equipment is becoming an important carrier for urban digital image construction with its ultra-long life, low maintenance costs and flexible multimedia content broadcasting capabilities.

1. Product Features

1. Excellent display performance
   The outdoor LED display has high brightness (usually ≥5000 nits) and wide viewing angle (up to 160°) as its core advantages. It uses HDR10+ technology to enhance dynamic contrast, and combines 4K/8K resolution to achieve ultra-high-definition image quality to ensure that dynamic videos and fine graphics can still be displayed clearly in direct sunlight. Its modular design supports seamless splicing to thousands of square meters, and can adapt to complex building structures through special-shaped screens (such as arc shapes, L-shaped), with error control of ≤0.1mm.
2. Environmental adaptability
   It has IP65/66 waterproof and dustproof capabilities, withstand extreme temperatures from -30℃ to 60℃, and has built-in intelligent temperature control and cooling system, which can operate stably in harsh environments such as heavy rain and sand. The wind-resistant structure design (such as withstanding wind speed of 61 km/h) and seismic performance meet the long-term outdoor use needs.
3. Intelligence and energy saving
   Integrated IoT technology to realize remote content management and device monitoring, and AI algorithms can automatically adjust brightness (such as reducing power consumption by 30% at night) to reduce light pollution. Using common-shade drive technology, energy consumption is reduced by 30%-50% compared with traditional display screens, and combined with solar power supply solutions, further promoting green and low-carbonization.

2. Application areas

1. Commercial advertising and brand marketing
   As the core landmark medium of the city, it covers high-traffic areas such as CBD and transportation hubs, and the amount of dynamic advertising reaches 3-5 times that of traditional media. It supports creative forms such as naked-eye 3D and AR interaction, and the number of customer consultations can be increased by 25% after the brand is exposed. Some cases show that the annual advertising revenue of LED screens in commercial areas exceeds 100 million yuan.
2. Public information services
   It is applied to traffic guidance (real-time road conditions, flight information), emergency broadcast (disaster warning), municipal announcements and other scenarios. For example, the highway display screen can simultaneously display weather warning and traffic control information to improve public safety efficiency.
3. Culture, Sports and Entertainment and Large-scale Events
   In stadiums, concerts and other scenes, the screen without any drag is presented through 3840Hz high refresh rate and wide color gamut technology, enhancing the audience's immersion. In a music festival case, the real-time viewing rate of remote viewers through LED screens increased by 40%.
4. The integration of city image and culture and tourism
   As a digital city business card, it displays cultural history, tourist attractions and other content. Cases such as Chengdu Taikoo Li show that the cultural and tourism landmark screen attracts more than 50,000 check-in people per day, driving a 30% increase in surrounding consumption.

III. Commercial conversion value

1. Market size and economic benefits
   The global market size is expected to reach US$21.43 billion in 2025, with China accounting for more than 30%. The daily exposure of advertising screens in high traffic areas exceeds one million times, and the unit price of advertising is 20%-30% higher than that of traditional media. Some cities encourage the replacement of traditional billboards and tax incentives shorten the investment recovery period to 3-5 years.
2. Optimization of operational cost
   The service life of 100,000 hours and the modular maintenance design reduce long-term investment, and energy-saving technology makes the average daily power consumption per square meter less than 1 kilowatt-hour. The 300 square meters of screen can save 1.44 million yuan in electricity bills in five years.
3. Technology drives future growth
   5G+AI convergence supports real-time interaction (such as virtual fittings) and multi-screen linkage advertising delivery, which promotes an increase in advertising conversion rate by 40%. The breakthrough in Mini/MicroLED technology will further compress pixel spacing and expand new scenarios such as on-board screens and smart light poles.

With technological iteration and scene innovation, outdoor LED displays have become the core carrier of the urban digitalization process. Its value is not only reflected in direct advertising revenue, but also forms long-term social and economic benefits by enhancing the city's image, optimizing public services, and promoting cultural and tourism consumption. In the future, the maturity of technologies such as flexible display and light field naked eye 3D will promote the industry to evolve towards a higher interactive and ecologically friendly direction, becoming a strategic infrastructure connecting the physical space and the digital world.

• Security Command Center
• Conference Room
• Museum
• Digital Exhibition Hall
• Background Wall
• Concert
• Mall
• Studio
• Audience Hall
• Airport/Station
• Hotel
• Exhibition
• Shop
• Video Wall