As an important carrier of digital display in modern cities, giant outdoor LED display screens have become the core equipment for outdoor advertising, public information dissemination and large-scale visual presentation with their super-large size, high brightness and excellent display performance. This type of display screen usually uses advanced LED technology and has a peak brightness of more than 8,000 nits. It can still keep the picture clear even under direct light. It also improves color restoration and image delicacy through technologies such as HDR10+ and 8K resolution, bringing an immersive visual experience. Its modular design supports seamless splicing, can be flexibly expanded to thousands of square meters, adapting to different scenario needs, and is equipped with IP66-level waterproof and dust-proof and wind-resistant structures (such as withstanding wind speeds of 61 km/h), ensuring stable operation in complex climates. The integration of intelligent technology has further enhanced functionality, and the application scenarios cover commercial advertising, sports events, traffic guidance, cultural performances and other fields. It can not only dynamically display advertising content to attract audiences, but also broadcast public information in real time or create an activity atmosphere. Its large-scale deployment also requires consideration of light pollution prevention and control and structural safety. Through automatic brightness adjustment systems and scientifically planning of installation locations, the environmental burden is reduced while improving the city's image. With the breakthroughs in technologies such as AI interaction and flexible screens, giant outdoor LED displays will develop towards a more intelligent and ecologically friendly direction, and continue to expand their innovative applications in urban space.

As an important part of modern urban digital infrastructure, the outdoor giant LED display screen can be analyzed from the following perspectives:

1. Product Features

1. Excellent display performance
   It adopts high-brightness LED lamp beads and advanced optical technology, with a peak brightness of up to 5000-8000 nits. Combined with HDR10+, 8K resolution and other technologies, it realizes high-definition picture presentation and accurate color restoration in strong light environments. The modular design supports seamless splicing to thousands of square meters, adapts to different scenario needs, and is equipped with an ultra-high refresh rate above 4200Hz to eliminate dynamic picture distortion and meets the needs of high-speed shooting.
2. Environmental adaptability
   Passed IP66-level waterproof and dustproof certification and wind-resistant structural design (such as withstanding wind speeds of 61 km/h), ensuring stable operation in harsh climates such as heavy rain and sand. Some products have built-in temperature control systems and one-click dehumidification function to extend the life of the equipment and reduce maintenance costs.
3. Intelligence and energy saving
   Integrated IoT technology to realize remote content updates and energy consumption monitoring, and AI algorithms automatically adjust brightness to reduce light pollution. Using common black technology, PWM-SS driver chip and other solutions, the energy consumption is reduced by 30%-60% compared with traditional equipment, which is in line with the trend of green development.

2. Application areas

1. Commercial advertising and brand marketing
   As the core medium of urban landmarks, its super-large size and dynamic content can cover high-traffic areas (such as CBD, transportation hub), enhancing brand exposure through creative forms such as naked-eye 3D and AR interaction. Data shows that the audience dislike rate of LED advertising screens is lower than that of traditional media, and supports all-weather information release, improving communication efficiency.
2. Public Information and City Services
   It is applied to traffic guidance, emergency broadcasts, municipal announcements and other scenarios, and transmits key information in real time. For example, the large screen of the expressway toll station can simultaneously display road conditions and weather warnings.
3. Culture, Sports and Entertainment and Large-scale Events
   In sports venues, concerts and urban celebrations, immersive audio-visual experience is created through high refresh rate and wide color gamut technology, becoming the core carrier of event atmosphere creation.

III. Commercial conversion value

1. Significant economic benefits
   The global market size is expected to reach US$21.43 billion in 2024, with an annual compound growth rate of about 8%. The number of advertising screens in high traffic areas has exceeded one million times in a single day, and accurate delivery can increase advertising conversion rate. Some cases show that the number of customer consultations increased by 25% after the brand was exposed.
2. Optimization of operational cost
   The service life of more than 10 years and low maintenance design reduce long-term investment, and energy-saving technology makes the average daily power consumption per square meter less than 1 kilowatt-hour. A 300 square meter screen can save 1.44 million yuan in electricity bills in five years.
3. Policy and trend-driven
   Governments in many places have promoted the replacement of traditional billboards with LED screens and provided tax incentives. The integration of 5G and AI technology further expands interactive scenarios, such as virtual fittings, real-time data visualization, etc., which promotes the increase in advertising unit price by 20%-30%.

With its technological advantages and scene adaptability, the giant outdoor LED display is reconstructing the information dissemination model of urban space. Its commercial value is not only reflected in direct advertising revenue, but also forms long-term social and economic benefits by enhancing the city's image and promoting digital transformation. In the future, innovative technologies such as flexible screens and low-power chips will promote the continuous evolution of this field towards ecologically friendly and intelligent interaction.

• Security Command Center
• Conference Room
• Museum
• Digital Exhibition Hall
• Background Wall
• Concert
• Mall
• Studio
• Audience Hall
• Airport/Station
• Hotel
• Exhibition
• Shop
• Video Wall