Alas, I want to build an LED promotional screen recently, but where should I install it? This is really not something that can be done by simply hanging it on the wall. Think about it, can the same screen be placed at the entrance of the mall and in the office lobby? Today, let’s talk about this site selection strategy, so that you can avoid detours!

​​1. Prime locations are not omnipotent, they have to depend on the quality of traffic​​

Some people think that as long as there are many people, it is a good location. This is true - it depends on whether these people are your target customers. For example, tens of thousands of people pass by the subway entrance every day, but if you sell high-end customized suits, it may not be as high as the screen conversion rate at the entrance of the community supermarket.

​​Three key points to choose a site​​：

1. ​​Crowd portrait matching degree​​: Young business districts are suitable for digital products, residential districts are suitable for daily necessities
2. ​​Length of stay​​: The elevator entrance is better than the aisle, and the queue area is better than the passage
3. ​​Visual impact angle​​: The most comfortable 45° elevation angle, you can see the content clearly 20 meters away

​​2. Site selection mystery for different scenarios​​

​​1. Commercial advertising scenarios​​
This is a place where military strategists must fight for! Why can the curved screen in an international business district exceed 10,000 per day clicks? The key is three points:

• ​​Crossroads C position​​: Covering four directions of abortion
• ​​3-5 meters above ground​​: Avoid obstruction and not appear to be pressured
• ​​Together with the lighting rhythm​​: The brightness of 6-8 pm will automatically increase by 30%

​​2. Creative interaction scenarios​​
Now it is popular to play with some new tricks, such as embedding the screen in the floor. A large shopping mall has installed interactive floor tiles screens under the escalator. Guess what? Customer stay time doubles directly! The secret is just two words:​ ​Anomalous​​. Putting the screen where everyone can't imagine can actually inspire curiosity.

​​3. Professional engineering scenarios​​
What is important in places like stadiums​ ​Security + Visibility​​. Remember the fence screen of a football field? It is 2 meters above the ground to prevent collisions, and the 30° inclination angle allows you to see clearly at all positions in the stands. The most important thing is to use IP65 protective box, and the output screen will still be stable on heavy rains.

​​3. Technical parameters and scenarios must match the previous number​​

Don't just stare at the resolution, these parameters are the real guy:

To give a real case: a brand installed a transparent screen in a Southeast Asian shopping mall has a transmittance of 86%, and it becomes an advertising screen during the day when the window is turned into an advertising screen at night. This can provide 200% more benefits than using ordinary screens!

​​4. Don’t get stuck in maintenance costs​​

Invisible overhead that is easily overlooked when selecting a site:

1. ​​Electricity bill black hole​​: Choose a model with intelligent dimming function, which can save 35% of the electricity bill in a year
2. ​​Cleaning problems​​: The screen dust accumulation speed of tilted installation is 3 times faster than that of vertical installation
3. ​​Maintenance passage​​: Don't block the maintenance port for the sake of beauty, and you will spend 2 times more labor costs in the later maintenance period.

A customer suffered this loss when he installed a large screen in Tokyo - he hid the control box in the ceiling for a neat appearance, but he had to install scaffolding every time he repaired it, and the labor cost was more than 100,000 yuan.

​​5. Early layout of future trends​​

Now the smart Party A is thinking about these two things:

1. ​​Content interactive​​: A screen with facial recognition, which can recommend different advertisements according to the age of the audience
2. ​​Energy consumption visualization​​: The screen comes with the charge statistics, and generates energy-saving analysis reports every month
3. ​​Modular design​​: Replace the faulty unit at any time like building blocks, and the repair time is reduced from 8 hours to 15 minutes

To be honest, choosing an LED promotional screen is like finding a partner - you can't just look at the appearance, but also look at whether it's intact or not. Next time you pass by the large screen in the mall, you might as well observe more: Does the installation angle just face the main direction of the flow of people? Will the brightness be too dazzling? These details often determine the ultimate value of the screen. Remember, if you cut down these three tricks, your publicity effect will definitely be bad!

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