Hey friends! Are you always attracted by those big shiny screens when you walk on the street? Today we are going to talk about it - in which corners of the city are these LED advertising screens that make people unable to take their eyes away? Don’t mention it, you may pass by some places every day without even noticing it!

1. The big screens in shopping malls are not just for advertising.

Let’s talk about the most conspicuous shopping area first. ​ ​Large curved screen in the atrium​ ​It is definitely a gathering place for people - for example, if you are tired of shopping and want to find a restaurant, you can look up and see 3D catering advertisements, which are much more exciting than paper posters!

Looking at the door of the store again, many brands now use​ ​Ultra-thin poster screen​ ​. The thickness is less than 8 centimeters and is directly embedded in the glass display window. Show product videos during the day and switch to neon light effect at night. This trick really makes the best use of space!

• Cosmetics counter: use​ ​touchscreen​ ​Let customers try makeup colors
• Children's playground: ceiling installation​ ​Interactive floor tile screen​ ​, the child jumps to trigger the animation
• Elevator waiting area: wall-mounted​ ​Long screen​ ​Scroll new product information

2. Outdoor advertising screens are smarter than you think

Don’t think that outdoor large screens are stupid! current​ ​Intelligent brightness adjustment​ ​The technology is amazing - it automatically brightens to 7,000 nits in the sun and drops to 4,000 nits on cloudy days, making it clear and non-glaring.

Here comes the point! Some subway stations​ ​Double-sided pillar screen​ ​Hidden mystery:

1. Advertising on the front
2. Weather forecast displayed on the back
3. You can also scan the code on the side to receive coupons
   This screen has three uses, the merchant really understands the cost-effectiveness!

3. Fancy ways to play in cultural and sports venues

When watching a concert, I noticed the people on both sides of the stage.​ ​fence screen​ ​? These are all special equipment! It can withstand the crazy shaking of fans and still display normally on rainy days. Here’s a little fun fact – the protection level of this type of screen reaches IP65, so you won’t be afraid of splashing water!

Even more amazing is the one in the gymnasium​ ​ring screen​ ​. Last time I went to watch a basketball game, I found that the entire venue was equipped with 360-degree screens, so you could see the score clearly no matter where you sat. I heard that this ring structure can reduce installation costs by 30%. This design is really amazing!

4. The hidden boss in professional scenes

You may not think that 4S stores​ ​car display screen​ ​Now you can play naked-eye 3D effects. The sales consultant uses the tablet and the car is automatically disassembled and the engine structure is displayed on the screen. This is much more intuitive than holding a brochure to explain!

There is also a ruthless character——​ ​Transparent window screen​ ​. What is the concept of 86% permeability? This means that it can display dynamic advertisements without blocking in-store displays. There is a mobile phone store that installs this screen on the floor-to-ceiling windows and turns it into a huge advertisement after closing at night. I give this operation full marks!

5. Look at these hard indicators when choosing a screen

Attention friends who want to install advertising screens! These parameters must be paid close attention to:

1. ​​refresh rate​ ​: Screens lower than 1920Hz will cause ripples when shooting videos.
2. ​​Brightness adjustment​ ​: No more than 1200 nits indoors, at least 4000 nits outdoors
3. ​​Protection level​ ​: Outdoor screens must be at least IP54, and IP65 in rainy areas.

Don't believe the nonsense about "cheap price and abundant quantity"! I have seen someone buy a screen cheaply, and after half a year, color patches appear. The maintenance cost is more than the money saved in the first place. What a loss!

When it comes to the development trend of LED advertising screens, I think it will definitely be "smarter" in the future. There are already screens that can recommend different advertisements based on the gender and age of the audience. I wonder if I can one day interact with passers-by in real time! But having said that, no matter how great the technology is, it must return to its essence - it can be seen clearly, used for a long time, and repaired quickly. This is the hard truth, isn't it?

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