The supermarket wants to upgrade the display but don’t know where to buy it? Don't worry, this will help you understand!

Have you noticed that there are more and more LED display screens in supermarkets now? From the price tags in the fresh food area to the advertising walls in the promotion area, these luminous screens have become the "facade responsibility" of the supermarket. But the question is - who should I look for if I want to buy this professional equipment? I found a lot of manufacturers online and was dazzled by the fact that physical stores were afraid of being slaughtered. How should I spend this money to be worth it?

The supermarket display is selected well, and there is no worries about double customer flow

​​Q: What is the difference between a supermarket display and a normal TV?​​
This question is well asked! Did you make it? The supermarket display screen has to pass five levels and six generals:

• ​​Brightness leader​: The brightness of the indoor screen must reach 800-1200cd/m², which is more than 3 times brighter than your TV.
• ​​Waterproof expert​: Fresh food areas must be equipped with IP65 protection, and you won’t be afraid of water guns directly when washing the floor
• ​​Extra-long standby king​: Open for 18 hours a day, and your life span can be more than 5 years
• ​​Smart Little Butler​: Can automatically adjust the brightness, and the display effect will be stable in different periods of morning and evening

For example, after a well-known supermarket installed a smart screen in the fresh food area, the click rate of salmon promotion information increased by 200%!

Procurement channels are thoroughly revealed, and I will never be a sucker after reading them

There are three main ways to buy on the market now:

1. ​Direct purchase by manufacturer​(Recommended index ★★★★★★)

   • Advantages:​Transparent price​+​Technical Support​+​​Three-year warranty​
   • Suitable for: chain supermarkets that require customized special-shaped screens (such as curved price tag walls)

2. ​System Integrator​(Recommended index ★★★)

   • Advantages: Package installation and debugging, worry-free
   • Note: Intermediaries may increase the price by 30%-50%

3. ​Second-hand equipment dealer​(Choose carefully!)

   • Risk warning: The repair cost may be twice that of the new machine. Don’t touch screens with severe brightness attenuation.

Three tricks to identify reliable manufacturers

Here is a trick for you - see if the manufacturer has a "three-piece set":

1. ​​Production workshop real shot​ (Note whether there are many automation equipment)
2. ​Original test report​ (Focus on whether there is a CE/CCC certification number)
3. ​​Realization case video​ (Requires to look at the actual effect of the same type of supermarket)

A friend who opened a community supermarket suffered a loss and bought an uncertified screen for cheap purposes. As a result, the color blocks fell off after half a year of use, and the repair fee was more expensive than buying a new screen!

Installation location determines success or failure, don't step on these pitfalls

​Different configurations should be selected in different regions​：

Last time I visited a supermarket, their column screen could actually display products with a rotation of 360 degrees, and the customer stay time was directly extended by 3 minutes!

Personal opinion time

After working in supermarket equipment purchase for more than ten years, I have figured it out - buying a display screen is like finding a partner. Just looking at the appearance (display effect) is not enough, but also looking at the "inner beauty" (after-sales service). It is recommended to focus on these two points of the manufacturer:

1. ​​Is there any 24-hour technical support?​(Can respond immediately if there is any problem with the equipment in the middle of the night)
2. ​​Is there any local service outlet?​(No need to wait for half a month for repair)

After all, choosing the right manufacturer is more important than bargaining. After all, the display screen will take three to five years of equipment, and saving those thousands of dollars may cost tens of thousands of dollars to fill the pit in the later stage. Do you think this is the reason?

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