Dear friends who want to open a bar, are you often troubled by these two questions: Where should the bar be opened? How to choose that cool LED screen? Today we will break it apart and talk about it. We will ensure that you are as transparent as if you have a cold beer after listening!

1. Three golden rules for bar site selection

Let me tell you a heart-wrenching fact first - according to industry research, 90% of the bars that go bankrupt are trapped in the selection of locations. You may ask: Didn’t you say that the wine is fragrant and you are not afraid of the deep alley? This is not good now! Nowadays, the location is a technical job, and we must pay attention to "the right time, place, and people".

​​The first trick: Follow the abortion is definitely right​​
Just like when buying milk tea, you have to choose a shopping mall entrance, and you have to open a bar to stare at the places where young people gather. Near the university town, Internet celebrity business districts, and office building gathering areas are all good choices. For example, the Bar Street on Yanjiang Road in Guangzhou is built on the night view of the Pearl River and convenient transportation, and it is bustling every night like the New Year.

​​The second trick: There are some considerations to take advantage of traffic​​
Here are some tips for "sweet up big guys". Want to clear the clearance? It is absolutely right to find a hot pot restaurant or KTV next door - after the guests have finished their meals and sang songs, they just need a quiet place to renew their stalls. If you are in a nightclub, remember to choose a sub-street in the complex, as the rent is cheap and you can share the flow of customers.

​​The third trick: Calculate the guaranteed account clearly​​
There is a formula that you must remember: monthly guaranteed capital = (rent + labor + water and electricity) ÷ gross profit margin. For example, if the monthly cost is 50,000 and the gross profit margin is 60%, then you have to achieve at least 83,000 yuan in turn to avoid losing money every month. Remember, the rent must not exceed 15% of the turnover!

2. The LED screen is selected well, and the customers say it is wonderful.

Now let’s talk about the highlight - how to choose an LED screen. This is the "facade" of the bar. If you choose the right one, you can make your venue immediately tall!

​​1. The brightness must be strong enough​​
The bar is already dark, and the screen brightness does not meet the standards is a decoration. Nowadays, high-end screens can achieve indoor brightness of 800-1200cd/m², and outdoor models can achieve 7500cd/m² [user information]. Let’s put it this way, it’s like the difference between eye protection mode and full brightness mode when the mobile phone screen is turned on.

​​2. The refresh rate should be fast enough​​
The high refresh rate of 1920Hz is standard, which determines the smoothness of the picture. Imagine that when the DJ is playing, the screen will appear, and the scene will be as embarrassing as the cassette tape [user information].

​​3. Waterproof and collision-proof are a necessity​​
It is so common for wine to splash in the bar. A good LED screen must reach IP65 protection level, which means you don’t have to worry about using a water gun. Let me talk about some cold knowledge - now high-end floor tiles can withstand 200 kilograms of strong man dancing, so there is no need to worry about breaking [user information].

3. Do you know these cool ways to play?

Just knowing how to select screens is not enough, you have to play tricks to retain customers. These flirty operations have been popular in the industry recently:

​​1. The ground will "flower""​​
Lay LED floor tiles on the dance floor, and the petal effect will appear as soon as the guests step on it. There is a bar in Shenzhen who made this, and the customer flow doubled, and the Douyin check-in videos have flooded the screen.

​​2. The bar turns into a magician"​​
Use a transparent screen as the bartender's background, and the recipe animation can be displayed synchronously behind the bartender when shaking wine. After a bar in Seoul did this, cocktail sales rose by 40% [user information].

​​3. Ceiling play "traveling through time""​​
Install a starry sky top LED screen to display the Milky Way on rainy days and turn into an aurora on sunny days. Beijing Gongshi Youjia nightclub has become a holy place for internet celebrities to propose marriages, and the fees for the venue have increased to 30,000 yuan.

4. Personal advice

After working in the display industry for so many years, I found that many bosses are prone to making two mistakes: either they are greedy for cheap buy low-end screens, but they fail every few days.； Either you are just watching for showing off your skills and forget that the screen must match the positioning of the bar.

To be honest, LED screens are no longer just display tools now. It must be the leader of the atmosphere group, the brand spokesperson, and even half a waiter. For example, some screens can automatically switch screens through AI to recognize the emotions of guests, which is useful as asking for ten marketing!

Finally, I would like to say the truth: choosing a screen is like finding a partner. You can’t just look at the appearance, but also look at the "inner beauty". Those screens that can intelligently adjust brightness, have fault warnings, and support quick repairs can live a life [user information]. After all, when a bar is opened, stability is the king. Do you think this is the reason?

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