Do you know why it depends on the location of the company's headquarters to buy an LED display?

When we usually buy mobile phones and look at the brand, we actually have to look at the "born" when choosing an LED screen. Just like when you buy seafood, you have to ask where the fishing port is, and when you choose a display, you have to find out the location of the company's nest first - this is directly related to the product materials, technical level and after-sales response speed. Last year, a friend bought small workshop products for cheap, but it was repaired three times in half a year. Do you think it’s annoying?

Three hard indicators for headquarters site selection

​​The Golden Triangle Zone of Manufacturing Industry​ ​It is definitely the first choice. Take Shenzhen Bao'an District as an example. It gathers 70% of the LED industry chain supporting enterprises in the country. The benefits are obvious:

• ​​30 minutes supply chain​ ​: From the driver chip to the box material, it can be equipped for half an hour to drive
• ​​Talent reservoir​ ​: There are 8 technical schools within a radius of 5 kilometers, and technical workers are available at any time
• ​​Logistics Advantages​ ​: Containers sent to Southeast Asia can be shipped on ports in 24 hours

There is a very interesting data: the LED screen with the same configuration, and the company headquartered in the industrial cluster area, can deliver 15 days faster than that of remote areas. You taste it, you taste it carefully.

The knowledge of the layout of the R&D center

Don’t underestimate the location of the R&D center, which hides the core technology password. Have you ever seen a cool operation of using a mobile app to control the LED curtain wall of the entire building? This depends on the R&D team close enough to the production line:

1. ​​200 meters principle of laboratory to workshop​ ​: You can arrive at the scene in 5 minutes if you find a problem
2. ​​7×24 hours technical response​ ​: When encountering an emergency, the engineer will arrive in 30 minutes
3. ​​Environmental simulation test area​ ​: Can simulate various extreme conditions from high desert temperatures to salt spray by the sea

Last year, the LED floor tiled screen on the main stage of a music festival relied on the R&D team to solve the problem of flowering screens caused by rainwater seepage by 48 hours. This kind of quick response ability is really hard to deal with without some geographical advantages.

The secret of the production base

When you walk into the production workshop of a regular enterprise, you will see three "lifelines":

• ​​Fully automatic patch cable​ ​: Precisely weld 380 lamp beads per minute
• ​​48-hour aging test​ ​: Simulate stress tests for three years of use intensity
• ​​Modular warehousing​ ​: 100,000 square meters of warehouses are stored in a classified manner by pixel density

There is a comparison data that can illustrate the problem: the product failure rate of enterprises that use automated production lines can be controlled below 0.03%, while the number of handicraft workshops often exceeds 3%. This gap cannot be made up by changing the packaging.

Hidden benefits of global service networks

Those companies that can open service outlets in 110 countries usually have a unique location selection logic:

• ​​6-hour time zone coverage​ ​: Each continent has at least 3 service centers
• ​​Localized spare parts library​ ​: Commonly used modules are reserved in advance, and maintenance does not require international express delivery
• ​​Multilingual support​ ​: Technical manuals from English to Thai are available for call

Do you still remember the fenced screens in the Tokyo Olympic venues? During a sudden thunderstorm, the engineer arrived at the scene in 20 minutes with spare parts. This kind of response speed is really impossible without the confidence to make a global layout.

Choosing an LED screen is like finding a partner. You can’t just look at the appearance (display effect), but you also have to find out your family’s background (company strength). Remember to ask more questions during the next purchase: How many people are in your R&D team? How big is the production base? Are there any overseas service points? After asking these questions, it is a mule or a horse that reveals its true form immediately. I was deeply impressed by the data of a company - 87% of export products were sold in Japan, South Korea, Southeast Asia, and this kind of market recognition is much more than sales bragging, right?

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