Walking at the intersection of Shenzhen CBD, you can see three large LED screens of different brands that are eye-catching - those who sell mobile phones use naked-eye 3D special effects, those who sell milk tea have real-time barrage interactions, and even banks are broadcasting wealth animations generated by AI. At this time, you must be wondering: Where are these money-burning advertising screens effective? Today we will understand this.

​​1. If you choose a good location, the traffic cannot be eliminated.​
Remember this sentence first:"Where people are crowded, money will not be wasted"​. According to industry data, choosing the right LED large screen can increase the number of advertisements by 3 times. How to choose specifically? Look at these three types of prime locations:

1. ​​Business Circle Crossroads​​
   For places like Shenzhen Vientiane World, where the average daily passenger flow is more than 100,000, the large screen is a walking money printing machine. There is a cold knowledge: The large-screen advertisement here has the highest click-through rate during afternoon tea, because white-collar workers like to look up when they have nothing to do when they have nothing to do when they are waiting for milk tea.

2. ​Transportation hub​
   The large screen on the departure floor of the high-speed rail station is the most valuable, with passengers staying at an average of 45 minutes, three times that of ordinary waiting areas. Last year, a mobile phone brand projected the screen at Hongqiao Station, and the conversion rate of on-site scanning code on the day of its first release was 18%.

3. ​​Landmark building exterior walls​​
   Although the LED curtain wall advertisement on the Bund in Shanghai is so expensive (20,000+ per square meter per month), each screen can reach 500,000 tourists every day during the peak tourist season.

​​2. The content is enough to explode, and passers-by turn into customers​
Choosing the right location is just a passing line, and what really opens up the gap is the content. Remember this formula:​3 seconds of eye grab + 5 seconds of message transmission + 2 seconds of action = qualified advertising​

• ​​Visual Violence Aesthetics​
  A milk tea brand launched an LED advertisement on Chunxi Road, using a 5-story "explosive milk tea cup" special effect, and the store started lined up for 3 hours that day. remember! It is useless to sign design drafts on the street. You have to enlarge the design drawings 100 times to see the effect

• ​​Those who can move are valuable​
  The survey shows that dynamic ads have a 47% higher click-through rate than static ones. Last year, a merchant was working on a real-time sales counter in Wulin Plaza, Hangzhou. Those who passed by couldn't help but take photos and post to their friends.

• ​​Don't scan the code too complicated​
  The best interaction is "look up and look at the screen - lower your head and scan the code" in one go. A sports brand has fixed a QR code that will jump in the lower right corner of the screen, and the conversion rate is 2.3 times higher than that of ordinary positions.

​​3. There are many tricks in the price, and there are ways to save money​
Don't be shocked by the quotation. I will teach you three tips for bargaining:

1. ​​Disclose and buy during the period​
   The gameplay of the rich all day long, smart people buy the "morning rush hour + evening rush hour" combination package, saving 40% of the cost and covering 80% of the target population

2. ​Play with size magic​
   A 30 square meter screen may not be better than a 20 square meter screen. In a shopping mall in Shenzhen, a brand cuts advertisements into two sections to broadcast them in time, and the cost is halved but the conversion is not reduced.

3. ​Bet on new technology​
   Now there is a smart screen that can count the number of viewers and pay based on the actual exposure. A certain car brand used this trick to save 270,000 yuan compared to monthly subscription

​​4. Self-question time​
Q: How to play a small company with a small budget?
A: Focus on the sub-entry screen of community commercial bodies, the monthly rent may be less than 1/10 of the main screen, but it can accurately cover residents with 3 kilometers. Last year, a local hot pot restaurant did this and used the money saved to make 1,000 coupons and recovered for two months.

Q: How long does it take to make it effective?
A: Don’t learn from the local tyrants to spend money! It is recommended to try to invest for 2 weeks first, focusing on three periods: lunch break on weekdays, weekend afternoons, and holiday evenings. Data shows that the brand memory for 3 months of investment is 5 times that of short-term investment.

Looking back in 2025, LED large screens have long been no longer "rich and willful" toys. There are quite interesting data sets: last year, through intelligent split screen technology, the same screen can advertise 8 brands at the same time, and the square footage efficiency is directly increased by 4 times. Next time you pass by the business district, remember to glance more - those screens that can "clean" may be new ways to play advertising in the future.

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