Hey, where did you think of LED advertising screens all over the streets and cool floor tiles screens in shopping malls? Why do some factories dare to pat their chests and say "three-day shipping", while some can't even get through after-sales phone calls? Today we will break it apart and talk about it - where should the LED display factory go to!

1. The "Golden Triangle" law of factory site selection

Anyone who works in LED knows it.​ ​Supply chain, transportation network, talent pool​ ​These three elements are like three sides of a triangle, and even one less can't support the factory.

​​Give a chestnut​ ​: Why has the Pearl River Delta become a gathering place for industries? Look——

• Two steps eastward are the world's largest electronic components market (I have heard of it in Huaqiangbei)
• The port terminal is 24 hours a day and can reach the shore in 3 days after shipping containers to Southeast Asia.
• There are many universities in Shenzhen, Dongguan and Huizhou, and there are more than 10,000 graduates in photoelectric majors every year.

Data shows that the well-made factories in this area,​ ​Raw material procurement cycle can be compressed to 48 hours​ ​, at least 5 working days faster than mainland peers. Who wouldn't be jealous of this efficiency when you say it's efficient?

2. The "life and death line hidden in the details"

Don't just stare at the map and see the location. These three hard indicators are the real guys:

​​1. Quality Inspection Laboratory Level​​
It depends on whether there are million-level equipment such as spectral analyzers and high and low temperature impact chambers. A northern factory suffered a loss - he sent the screen to Hainan without a moisture-proof test. As a result, when the rainy season came, the control card was completely ruined and he lost more than 2 million yuan to the customer.

​​2. Production line automation degree​​
Now we pay attention to "black lamp factories", and the yield rate of robotic arm welding is 23% higher than that of the master's hand welding. I heard that a factory has an intelligent warehousing system, and the inventory of 10,000 square meters has been reduced from 3 days to 2 hours, which saves real money.

​​3. Technical response speed​​
What should I do if the screen flashes at two o'clock in the middle of the night? A reliable factory must have a technical team on standby 24 hours a day. Last year on Double Eleven, a certain e-commerce company temporarily added a live broadcast, and it only took 47 minutes from repair reporting to remote debugging. How much does this service cost?

3. The "invisible battlefield that cannot be found on the map"

Now all the factories that are fun are starting to do it​ ​Scenario-based R&D​ ​Now. For example:

• Customized circular screen for the gymnasium must simulate the audience's perspective in advance
• Advertising screens used by the beach, anti-salt spray coating must be micron-level
• The surface temperature of floor tiles in high-end shopping malls must be controlled below 40℃

These special needs cannot be played without ten or eight years of technical accumulation. Just like the Japanese cherry blossom season project that became popular last year, why did I finally choose a factory in Shenzhen? The R&D department directly took the equipment to the site to measure the light data for half a month, and not everyone can learn this seriousness.

4. "Reverse operation that you would never imagine"

Now some new factories have begun to play "needle tactics" - building branches at customers' doorsteps! for example:

• Set up an assembly center in Seoul, local orders can be delivered in 3 days
• Bangkok warehouses are always stocked with 5,000 square meters, and they can be used as soon as possible
• Sign an annual box agreement with Dubai tycoons and directly maintain it on site

Although this is a big investment in the early stage, the customer repurchase rate can soar by more than 60%. After all, who doesn’t like the pleasure of “placing an order in the morning and installing it in the afternoon”?

Say something heart-wrenching

After working in this industry for fifteen years, I have seen too many "fire-fire-change-place" bag companies. If you ask me, choosing a factory is like finding a partner——​ ​Don't just listen to what he says, it depends on how he does it​ ​. Next time you inspect the supplier, remember to focus on three points: whether there are real equipment in the workshop, whether technicians dare to adjust parameters on the spot, and whether past cases can be solved.

By the way, finally revealed a little news: 80% of the industry are doing well now, and 80% of them have drawn a "triangle circle" along the coast. You taste, you taste...

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