Do the goods in the window always seem to be covered with dust? The store’s glass wall wants to transform into an advertising screen but is afraid of blocking the light? Nowadays, even milk tea shops have been using transparent screens to interact, but you can only post posters? Last week, I passed by a mobile phone store and showed off a new phone on a 10-inch transparent screen. The onlookers blocked the store's door. Let’s talk about how to choose this thing so as not to be fooled.

1. Size mystery: 10-inch screen is not as simple as you think

You must have encountered such a bad thing - the screen you bought is pasted onto the glass, either revealing the border or incomplete display. Last year, a chain of convenience stores suffered a huge loss and bought a batch of screens that claimed to be 10-inch, with the actual display area of ​​only 8 inches. It took two months to argue about the return.

​​There are truly reliable 10-inch screens that need to be viewed​：

1. ​​Is the outer frame hidden well?​: Top-grade products can make the frame 0.3mm, and they are almost invisible when applied to glass.
2. ​​The light-transmitting play is really​: 86% transmittance is the passing line, and the difference is less than 60%
3. ​​Brightness will make magic​: It can work to 3000cd/m² during the day, and automatically drop to 500cd/m² at night without any dazzling

To give a real example - a clothing store installed a real 10-inch transparent screen on the fitting mirror. Customers automatically displayed matching suggestions when trying it on, and sales increased by 40% that month. Don’t underestimate this size, a slight difference in experience will make you a huge mistake.

2. The purchasing channel is too deep, these three paths are the most stable

1. ​Direct purchase by manufacturer​：

   • Benefits: transparent price, guaranteed after-sales service
   • Thunder Point: Be careful of counterfeiting factories impersonating big brands
   • The trick to verify the truth: you need to look at the real videos of the production workshop. Only those with a monthly production capacity of more than 10,000 square meters are reliable.

2. ​System Integrator​：

   • Suitable for: installation and debugging
   • Key points for anti-pit: It is necessary to confirm that they use original screens, and many of them will use second-hand screens as substitutes

3. ​​E-commerce platform​：

   • Opportunities to pick up bargains: The official flagship store occasionally has engineering finals
   • Risk warning: There is definitely something wrong with those below 30% of the market price

Last year, an internet celebrity restaurant placed an order on a certain platform with cheap pictures, but the screen received was not touched at all, and the seller had already run away when the product was returned. To be honest, buying this thing is like finding a partner, you have to keep your eyes open and choose slowly.

3. Text games in the parameter table

Don’t believe that sales are so singular, focus on these parameters:

1. ​​Pixel spacing ≤3mm​: Otherwise, if you look closer, you will see that it will be mosaics
2. ​​Refresh rate ≥1920Hz​​: The video will not appear ripples
3. ​​Protection level IP65​​: You don’t have to worry about steam when you stick it in the milk tea shop operating room
4. ​​Viewing angle ≥160°​​: You can see the content clearly even when standing on the side of the store

I have seen something even more amazing - the screen bought by a beauty salon is nominally 100,000 hours, but it turns yellow after half a year. Later, when I opened it, I found that the power modules used all second-hand parts. So, the parameters need to be verified and the promise must be written into the contract.

4. Hidden cost of installation and maintenance

Do you think you'll be done after paying the screen? The owner of a mobile phone store fell in love with this - after installing it, he found that he had to pay another payment:

• Special glass cutting fee: 800-1500 yuan/block
• The cooling system modification fee: starts at 2,000 yuan
• Annual maintenance package: usually 15% of equipment

Here is a tip for saving money: choose a screen with a quick disassembly structure, and you can replace the module by your own clerk. After a convenience store brand operated this way, the maintenance response time was shortened from 3 days to 2 hours, saving more than 50,000 maintenance fees each year.

In the end, I personally think that buying transparent screens is like buying home appliances - I would rather spend more money to buy large manufacturers than look for cheap products. I have seen too many stores missed the promotional season due to screen failures, and the losses are much more expensive than screens. Next time you see a transparent screen advertisement for "jumping off the property price", you have to hold your wallet tightly and ask more questions - the pies falling from the sky are mostly hidden!

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