Are the newbie who has just entered the industry always wondering - this LED display looks all over the street, where can you make money? Last year, a friend took over a shopping mall large-screen project and lost 80,000 yuan. Later, he found that all the profits were consumed by hidden costs. Today we will take off our industry bottoms and see how we should make money in this industry.

​​The first door: Hardware price difference is no longer the highlight​​
To be honest, selling screens now is like selling cabbage. Don’t look at the contract amount that costs hundreds of thousands of yuan, it’s considered a big deal to make a pure hardware profit of 10%. But there is an exception——​ ​Customized screen for special scenes​​. For example, a transparent window screen with a transmissiveness of 86% is 35% premium over ordinary screens, so you don’t have to compete with others for the price. For example, the stadium fence screen with IP65 protection, the anti-collision and rainproof design can give 18 points more profit margins.

There is an unusual case: a chain of milk tea shops has a unified procurement menu screen, and the profit per unit is less than 800, but relying on the scale of 200 stores, they have earned 150,000 yuan. So,​ ​Small profits but quick turnover is the king​​。

​​The second money: installation and debugging hides gold mines​​
The fat meat that novices are most likely to ignore is here! Installing a large outdoor screen for the mall can cost 20,000 yuan. If you encounter a special-shaped screen installation, the profit can triple. Remember these three points of money:

1. Aerial work fee (30% additional charge for more than 10 meters)
2. Special structure construction (curved walls, glass curtain walls)
3. Night construction subsidy (working hours after 10 pm × 1.5)

Last year, I installed floor tiles and screens for the music festival, and the overtime pay for overnight construction alone was charged 38,000 yuan. What's even more amazing is to help customers go through the approval process, invisible services such as fire registration and urban management procedures, easily earning 12,000 more.

​​The third pot of gold: content service is the printing machine​​
This is the wealth code of the old bird in the industry. If you make a schedule screen for the gym, the hardware may earn 5,000 yuan, but the annual content update service can charge 20,000 yuan per year. Nowadays, the dynamic advertising packages are:

• Basic version: 5000/year (3 sets of templates are updated every month)
• Ultimate version: 18,000/year (including holiday hot materials)
• Exclusive version: 30,000/year (with data statistics backend)

The smartest way to play I have ever seen - make an electronic price list for a beauty salon, free screen, and earn 800,000 yuan a year on content service fees. This is much faster than selling screens.

​​Fourth Treasure: After-sales maintenance and collect money while lying down​​
A 24-hour response is not in vain. There is a data about you Pinpin: the profit of the three-year maintenance contract of the screen is equivalent to selling three new screens. Especially in the rental screen market, the inspection fee, transportation insurance and cleaning fee for each disassembly are higher than the rent.

The concert ended last month. At 2 a.m., the water screen was urgently handled, and the single repair fee was charged 12,000 yuan. This money makes more money than selling a regular screen for ten yuan.

​​The fifth secret door: data monetization has just begun​​
Nowadays, high-end screens have customer flow statistics functions, and this thing is a gold mine. Help the mall analyze the length of stay in front of the screen, and issue a report on the delivery performance to the brand, and you can charge a data analysis fee if you transfer it. A chain of supermarkets relied on the customer flow data collected by the screen and optimized the display of products, sales rose by 17%. Our data service fees naturally rose.

The principles I have learned after eight years:​​This business is no longer a business selling iron boxes​​. I took an order two days ago and only earned 8,000 yuan in hardware, but relying on content services + three years of maintenance, the overall profit tripled. Next time you make a quote, remember to add the service fee to the red one. If the customer bargained, he would show him the surveillance video supported by technical support at 3 a.m. - This money is a professional!

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