Do you guys have such troubles? I wanted to advertise on a large LED screen, but I searched online - there were so many manufacturers, and the quotations were so different that I scratched my head. Today we will break it apart and talk about where the doorway to custom LED displays is.

1. The production workshop hides hard power

To be honest, now everyone on the street says that they can customize LEDs, but few people dare to show up the workshop. Last year, I followed my friend to visit the 100,000-square-meter dust-free workshop of a large factory in Shenzhen. The scene was like a science fiction film! The parts are assembled by robotic arm. The module in the high-temperature box must be baked for three days and three nights. After soaking in the salt water tank, it must be waterproof, which is even more severe than the physical examination of civil servants.

The monthly production capacity here can cover 15 basketball courts, and 87% of exported products are headed to picky markets such as Japan and South Korea. The one that opened my eyes the most​ ​Full process quality inspection system​​From chip packaging to finished product shipment, more than 20 inspection processes are checked layer by layer. A foreign trader told me: "In the past, I used to use miscellaneous screens to ship to Southeast Asia to get short circuit due to moisture, and I lost 80,000 yuan to customers. Use now​ ​IP65 protection level​​The screen is still bright during the typhoon day."

2. There are many ways in the parameters

Novice are easily fooled by sales, remember these three​​Golden indicators​​That's right:

1. ​​Refresh rate ≥1920Hz​​: Let's put it this way, ordinary screen videos will have water ripples. This screen with high-quality parameters cannot even capture dragging images for high-speed cameras.
2. ​​Intelligent brightness adjustment​​: 800-1200 nits indoors are just right, and 7500 nits outdoors can be seen clearly under the sun
3. ​​Box material​​: The aluminum-magnesium-zinc alloy box that is quickly disassembled and does not deform after falling three times, and is 40% lighter than the traditional iron box

A colleague who is engaged in stage rental calculates the account: "Use​​Low bright high gray technology​​The screen can save electricity bills for half a year and then buy a control system. Especially the automatic brightness adjustment, you don’t need to manually adjust the parameters for midnight performances, so worry-free! "

3. Customization is not a mess

Many people think that customization is to change the shape, but that's not the case. A reliable manufacturer must understand:

• ​​Scene adaptation​​: The fence screen of the stadium must withstand the impact of the audience, and the transparent window screen of the supermarket must ensure 86% transparency
• ​​Installation environment​​: Special anti-corrosion treatment should be done in wet areas by the sea, and heat dissipation should be considered in high altitude areas
• ​​Content Matching​​: For example, it is enough to use P5 screen for fast food trucks, and the concert is less than P2.5 to be delicate enough

The most outrageous case I have ever seen is that a gym has installed a P10 large screen in a 30-square-meter exercise room. Members' eyes are full of pixels when they dance, and finally they have to disassemble and reinstall. So,​ ​Solution Design​​This is really unsavory!

4. Service is the touchstone

It is not scary to have equipment problems, but what is scary is that you can't find someone to take care of it. Choose a manufacturer and look at:

• ​​24-hour response​​: Last year, a large screen in Singapore mall broke down in the middle of the night, and domestic engineers guided the local team video and completed it in two hours
• ​​Technical reserves​​: A factory like that that can make curved screens, floor tiled screens, and transparent screens at the same time, has definitely strong adaptability
• ​​Case library​​: I have served factories in more than 110 countries. I have never seen any strange needs?

A boss who is engaged in building advertising told me: "Now, it is better to choose a large factory with 15% more expensive products. Last year, the display screen was flooded with water, and they brought the backup module to the door. This service is worth the difference! "

5. How to break the price fog

Don't just stare at the numbers on the quotation, you have to calculate these hidden costs:

• ​​Maintenance cost​​: If you change the driver IC outside the warranty period, it may cost thousands
• ​​Depreciation speed​​: The residual value of a poor quality car in two years is only 30%
• ​​Opportunity Cost​​: The business opportunity delayed by equipment failure is much more expensive than repair costs

For example, although a chain brand is 10% expensive, it saves 80,000 maintenance fees in five years. No matter how you calculate this account, it is worth it, right?

​​Editor's opinion​​: To be honest, at the beginning I also thought the LED customization water was very deep. But I've seen it with my own eyes​ ​0.0001nit black field brightness​​Only when you know that good screens and bad screens are really a world of difference. Now the industry is really mixed, but remembering three points is absolutely correct——​ ​Looking at the workshop is more realistic than looking at the brochure, looking at the case library is more reliable than looking at the parameter table, looking at the service team is more important than bargaining​​. Next time you want to customize the LED screen, you might as well ask the manufacturer if you can watch the workshop video to ensure that most of the bragging people can be screened out.

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