Alas, did you notice? There are many shops on the street closed and opened, but the number of LED advertising screens is getting more and more installed. Last year, the total scale of our domestic LED display market exceeded 60 billion, but you may not believe it when you say it—​​80% of orders are concentrated in three magical places​​! Today I will take everyone to explore where these financial fathers are hiding.

1. Why have commercial areas become "big display screen owners"?

Let me tell you a real story: last year, the curved screen installed for a business district in Southeast Asia only took 23 days from signing a contract to opening the screen. Why so anxious? The mall manager said: "​​Rent five digits a day, early screen light up and early return to your money​！"

Nowadays, commercial areas are more than just advertising:

• ​​Mall Atrium​: Create a transparent LED window, which can both broadcast advertisements and be an art installation
• ​Pedestrian Street​: Now you can play interactive poster screens, scan the code to get coupons
• ​Office building lobby​: The information screen must be equipped with a smart guide, and the parking space can be checked

There is a very interesting data -​The update cycle of LED screens in commercial areas has shrunk from 5 years to 2.8 years​​. Why? Now merchants have learned a lot, and equipment depreciation can be calculated into operating costs, and they can still be tax-deductible!

2. The cultural and sports venue contains "invisible rich people"

Last year, a gymnasium in Tokyo bid for a bid, and the budget of 20 fenced screens is enough to buy three houses! This type of customer has a characteristic:​Take both face and inner self​. You have to satisfy:

1. You can see the score clearly on sunny and rainy days
2. The laser lights at the concert will not reflect
3. Maintenance personnel can step on ladders for maintenance

The floor tiles and screens we made for a Korean e-sports hall are quite amazing-​—​​The player will trigger special effects after stepping on it​​, the number of live viewings doubled. Although this type of project has high requirements, it also has a large profit margin. The key is that it can be used as a model project!

3. Digital exhibition hall becomes a new "gold-swalking beast"

A provincial planning museum project that was just delivered last month used 1,200㎡ of LED walls. What do you think Party A is most concerned about? Not the price, but​Can you show the night view of the city 30 years later?​! There are now three new trends in government projects:

• ​​Be able to interact​​: For example, gesture control to view planning details
• ​Have to tell stories​: Use the display to connect historical scenes
• ​​ Must save energy​: The power consumption per hour cannot exceed that of ordinary offices

I have a cold knowledge:80% of digital exhibition hall projects are tendered in the second half of the year​, because the fiscal budget was approved at this time. So if you want to take on this kind of job, you have to start preparing qualification materials six months ago.

4. Guide to prevent pits for beginners

1. ​Don't stare at the quotation list​: Government projects look at qualifications, commercial customers are serious cases, cultural and sports venues need plans
2. ​Learn to look at the site map​: The red lines such as fire passages and load-bearing walls cannot be touched
3. ​Prepare an emergency plan​: For example, the outdoor screen suddenly blackens the screen and needs to respond within half an hour
4. ​​Find the payment cycle​: Commercial projects like installment payments, and government projects are down payments are the norm
5. ​​Storing some industry connections​​: The screen-mounting master may know the bidding information earlier than the salesperson

I remember that last year there was a novice salesman who forced a regular indoor screen to a beach restaurant, but it turned out to be rusted in three months.​​Understanding the characteristics of the product is better than anything else​​, our outdoor screens come with salt spray test reports, and they have not rusted after being used by the beach for five years.

5. The blood and tears experience of old sales

I have been in this industry for seven or eight years, and have seen the airport at 3 a.m. and have also experienced the collapse of the project being cut off before it started. The most heartbreaking lesson isDon't underestimate the township market​! The lantern screen made for an ancient Internet celebrity town last year looked inconspicuous, but it turned out to be a check-in point. Now five or six scenic spots around us are coming to see us.

I recently discovered a new trick—​​Renovation of old facilities​. Many shopping malls have been demolished and remade, and it is appropriate to launch creative display screens at this time. We just replaced a wavy LED ceiling for a pedestrian street last week, and when it lights up at night, the passenger flow of the entire street has increased by 40%.

To talk about future trends, I think​A product that can tell stories is valuable​. Just like the space-time tunnel display screen we made for the museum, the technology is actually nothing special, but after making up the experience concept of "traveling through thousands of years", the quotation is 30% higher than that of the peers. The customer still thinks it is worth it, do you think it’s annoying?

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