Looking at the cool advertising screens in the mall, have you also had the idea of ​​investing in large LED screens? Don’t rush to get your wallet. Last year, an old man invested a 200-square-meter screen in the county square, but the monthly electricity bill was higher than the rental income, and he lost 180,000 yuan. Today I will take you to explore where to invest in this thing to be reliable.

Three sets of data awaken your investment dream

• ​​Operational cost black hole​: The average annual electricity consumption per square meter of outdoor screen is about 380 yuan, and 200 square meters is 76,000 yuan
• ​​Repair Assassin​: The three-year maintenance fee for screens in a third-tier city is as high as 45% of the initial investment
• ​Invisible expenditure​: The annual inspection fee for approval and licenses in second- and third-tier cities is 22% higher than that in first-tier cities

To be honest, I was shocked when I saw these numbers for the first time. But don't panic,​Choose the right place to save money on a car​​. Take the common P4 outdoor screens as an example. In the Pearl River Delta region where the industrial chain is mature, the overall operating cost can be about 35% lower than that in the mainland.

Five Golden Rules for Site Selection

​​1. It depends on the time when people stay​

• Shopping mall atrium vs. subway export: the former has a conversion rate of 3 times higher
• Hospital Registration Office VS Railway Station Square: The former has an advertising premium of 120%

​2. It is more cost-effective than rent​
Take a chestnut:

​3. Policy minefields should be avoided​
Never touch these areas:

• Within 300 meters of the ancient building protection area
• School main entrance 50 meters range
• Residential buildings can be within visible distance (wait for complaint)

The easiest pit for beginners to step on

Last year's industry survey showed that 83% of the losses were hit by these problems:

1. ​​The larger the size, the better​(The highest conversion rate of 40-60 square meters)
2. ​​Ignore the heat dissipation cost​(The maintenance fee will be charged 26% more in high temperature areas)
3. ​​Don't understand the content into routines​(The commission is up to 35% by the platform)
4. ​​Understanding the installation approval cycle​(On average, 98 days are needed in second- and third-tier cities)

A lesson from blood and tears: an investor installed a curved screen in a tourist area, but because he did not consider the load-bearing of snow in winter, it collapsed by a quarter of it. So​Special styling screens must undergo environmental stress testing​​, this money must not be saved.

Back to this cycle forecast table

Take common indoor conference screens as examples:

Pay attention to this trap: Don’t be fooled by high usage rates! Some shopping malls require compulsory playback of public service advertisements, and the actual proportion of commercial content may be less than 60%. You must be careful about the details of the terms before signing the contract.

Unpopular profit points revealed

Let me tell you the location you choose if someone in the industry won’t tell you:

1. ​​New energy vehicle charging station​: The 30 minutes waiting for charging is the golden advertising period
2. ​Industrial Park Canteen​: Accurate traffic of 30,000 people per day
3. ​Driving school training ground​: Forced viewing scenes where students stay for an average of 4 hours
4. ​​Internet celebrity restaurant waiting area​: The fission effect of young people spreading photos

A friend installed an interactive screen in the waiting area of ​​the hot pot restaurant, and customers can get coupons when playing small games. As a result, the advertising click rate soared by 7 times, and an additional merchant interactive service fee was charged, which was unsatisfactory.

Editor's opinion: The smartest investors I have ever met are looking for newly built commercial entities to talk about the "rental-free share" model in the first three years. It not only avoids the initial investment pressure, but also enjoys the traffic dividend after the business district matures. Next time you pass by those shiny large screens, you might as well think more about it - it may not be just an advertising space, but also someone's money printing machine.

for more product information and pricing, please contact us .