Have you noticed it? Now the advertising screens on the street are getting cooler and cooler, as they are broadcast on rainy days, and they are not reflected under the sun. What magic does this thing have? Let's break it up and break it up today——​ ​Why has outdoor LED display become a hot commodity in urban construction? ​ ​

1. First understand: What is the difference between outdoor LED screens and home TVs?

To be honest, these two are not players of the same magnitude at all. Your TV has to be put into your house on rainy days, right? Outdoor LED screens are the main ones that can broadcast advertisements in the face of heavy rain. The focus is on these three hardcore skills:

• ​​Brightness can compete in the arena​​: It can still be seen clearly in the sun at noon (the brightness of 4000-7500cd/m² is stronger than that of the car's high beam)
• ​​Waterproof and dustproof comparable to a diving watch​​: IP65 protection level, it can be broadcast normally even when it rains heavily (just like wearing a windbreaker on the screen)
• ​​Size whatever size​​: From convenience store signs to the exterior walls of the entire building, you can try it as big as you want

For example, a certain international event venue is equipped with a ring LED fence screen, which scrolls the scores in real time during the competition. There is no malfunction during heavy rains. How resistant do you think this is?

2. Five killer weapons! You will know why it is necessary

1. ​​Conspicuous bags day and night​​

Ordinary billboards will be closed until the evening, and LED screens can be opened online 24 hours a day. The brightness can also be automatically adjusted:

• The highest gear is adjusted at noon, which one is brighter than the sun
• It will automatically drop to mild mode in the evening without shaking the eyes of passers-by
• Switch to low power consumption late at night, saving half of the electricity bill

A shopping mall installed a smart dimming screen, saving 150,000 yuan in electricity bills a year, and advertising bills increased by 30%.

2. ​​More chameleons​​

The content of traditional spray-painted advertisements must be changed to the lower level, and the content of LED screen changes is like sending WeChat:

• Change the promotional information as soon as you say (there is a matter of clicking the mouse twice in the background)
• Different advertisements are broadcast at different times (stop breakfast during the morning rush hour, and movies are recommended during the evening rush hour)
• Breaking news in real time (three minutes faster than TV stations)

The transparent window screen of a pedestrian street is a clothing display during the day, and a live broadcast of a concert at night, and the store’s customer flow doubles directly.

3. ​​It's useless to rain and sunshine​​

Do you guess how abnormal the quality inspection of outdoor LED screens is? Have to go through these "tortures":

• High temperature oven test (bake for 72 hours in 50℃)
• Freezing challenge (freeze into ice cubes and turn on the machine)
• High pressure water gun bath (2 hours of spraying)
• Salt spray corrosion test (simulated salt-containing air at the seaside)

I heard that a screen was installed on a tropical island for five years. The typhoon blew away three trees, but the screen didn't even have a pixel point.

4. ​​Play creatively without following the routine​​

Nowadays, LED screens are no longer square and antiques:

• Transparent screen is directly embedded in glass window (transparency is 86%, product is like hanging display)
• The floor tiles will change the pattern when you step on the floor (the ground is full of "virtual flowers" during shopping mall promotions)
• Curved screen wraps the entire column (360° without blind spots to show the car shape)

A car 4S store has built a rooftop sky screen, which can simulate the starry sky and aurora during test drives, and the customer order rate has increased by 40%.

5. ​​I'm afraid of saving money​​

Don't look at it hurts when buying it, it can save money when using it:

• Lifespan exceeds 100,000 hours (calculated as 10 hours of broadcast per day, it can last 27 years)
• Low maintenance cost (change which lamp bead is broken, and it doesn’t need to replace it in the whole piece)
• Save 60% of electricity bills than neon lights (with energy-saving mode in your own home)

There is a chain of convenience stores that although LED screens are a bit expensive, they are 200,000 yuan cheaper than changing six spray-painted cloths in five years.

3. Personal opinion time

I have to say that outdoor LED screens will sooner or later become the "electronic skin" of the city. Just like no one brings cash out now, no one will set up static billboards in the future. But we also have to be clear--no matter how good the skills are, we have to pay attention to the right level.

Some places are addictive to installing screens and the whole street is like cyberpunk, which is dazzling. This is the same as cooking. No matter how good the ingredients are, you cannot add seasonings. Urban managers must learn to "control brightness, time period, and content" to allow technology to truly serve life, rather than create light pollution.

In the future, this thing will definitely be smarter. Maybe it can recognize passing faces and promote personalized advertisements to you. But then again, the screen is a tool after all, and the key is to see whether the person using it has aesthetics and whether he understands the right position. Just like the best brush, it is a work of art in the hands of a painter, but it may be a mess in the hands of a naughty child.

for more product information and pricing, please contact us .