Have you noticed it recently in the mall? Those metal grid walls that are both translucent and able to play videos quietly squeeze traditional billboards out of the C position. Alas, what magic does this LED grille screen have? Today, I am like dismantling my mobile phone, and I will take apart its eighteen martial arts for you to see.

1. Three major pain points of traditional advertising screens

Let’s talk about the common ordinary LED screens we have. Just like watching videos with a Nokia phone - it's not that it's not easy to use, but there are always a few hurdles that can't be overcome:

1. ​​Not translucent​​: The entire wall is sealed tightly, and the shopping mall lighting is directly scrapped
2. ​​Bulky and difficult to install​​: Weighing a few tons at a weight, the installation master wants to scold his mother
3. ​​Maintenance is deadly​​: If you change a lamp bead, you have to remove the entire screen, which is time-consuming and expensive

At this time, the LED grille screen should be launched. To give a practical example, after a grille screen was replaced in an international shopping mall, the natural light exposure in the atrium increased by 60%, and the energy consumption of air conditioners was reduced by 15%. Is this a deal worthwhile?

2. Five unique skills of grille screen

1. ​​Light-transparent and breathable visible​​

• A mesh structure like a screen window has a maximum light transmittance of 85% (3 times higher than traditional screens)
• There is no need to turn on the lights during the day in the mall, saving electricity bills annually is enough to buy a car
• The key point is:​​Light transmission ≠ light leakage​​The picture is still as bright as freshly picked strawberries

2. ​​Lightweight equipment will deform​​

• Aluminum-magnesium alloy skeleton is 40% lighter than traditional box, and can be used to stand on the wall with a 10-meter high screen.
• Bendable to wavy shape (minimum radius of 1.5 meters)
• The most amazing operation I have ever seen on the installation site: 3 people get a 200㎡ arc screen in two days

3. ​​Maintenance is like changing a light bulb​​

• A single module is only the size of a palm. If it breaks, it will be pulled out and replaced.
• Repair without power off (safety certified for live operations)
• Tell me a real case: A stadium event was replaced with a faulty module in 5 minutes, and the live broadcast of the game was not interrupted

4. ​​No fear of wind, rain, thunder and lightning​​

• IP65 protection level (dust and waterproof level)
• It can be easily made from minus 40℃ to 80℃ (actually tested by Harbin Ice and Snow World)
• A typhoon of 12 is coming, and the shaking amplitude of the screen body is less than 3mm

5. ​​As smart as a housekeeper​​

• Automatic brightness adjustment (800-5000nit adaptation)
• Remote diagnosis of failure (know which module is worse than you before)
• Power statistics function (accurate to the power consumption of each module)

3. The truth of the price is revealed

Someone must ask: "That's so good, it's expensive, right?" "Let's talk with the data:

Do you understand? Although it is more expensive to buy, you can get the money after using it. Not to mention the invisible benefits - the mall has recruited 5 more milk tea shops to settle in with its light transmission. Isn’t this more delicious than charging advertising fees?

4. The trick only experts know

The easiest pit for beginners to take​​Just look at the pixel spacing​​. In fact, we need to focus on these 3 parameters:

1. ​​Module splicing seams​​: <0.5mm is really seamless (try with A4 paper inserted)
2. ​​Grayscale​​: Starting at 16bit (see if there are any color blocks in the setting sun)
3. ​​Refresh rate​​: ≥3840Hz (mobile screen shooting without flashing and ripple)

Here is a news about the industry: Some manufacturers sell ordinary screens as grids as grids, and the actual light transmittance is only 40%. I will teach you a trick to identify - standing behind the screen at noon, only if you can see your fingers clearly are qualified.

Editor's opinion time

After working in the display project for more than ten years, I saw that the grille screen was like the smartphone of the past - I started to feel fancy and couldn't go back when I used it. Especially the newly released double-sided display grille screen in the past two years, which can use one screen as two pieces, and I give this idea full mark.

Finally, let’s be honest: selecting screens to compare parameters depends on whether the manufacturer will teach and debug. I have seen too many good screens delayed by parameter settings, just like a novice equipped with a SLR camera but only uses automatic mode - a good device is wasted!

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