Do newcomers who are new to the LED screen business often worry about the display screens piled up in the warehouse? The product parameters are very good and the solution design is not bad, but the customer can't find it like hide and seek. Don't worry, today we will talk about this issue that makes countless newcomers scratch their heads——​ ​Which cloud are LED screen customers hiding behind? ​ ​

I know a guy who works as an outdoor advertising screen. Last year, he carried 30 kilograms of aluminum, magnesium, and zinc boxes around at the exhibition. He didn't sign a contract for three months. Later, he suddenly became aware of it when he was squatting in a convenience store and eating rice balls:​ ​It turns out that you have to find out which "sea" they are in to find customers.​​. This principle is like fishing. If you choose the wrong fish pond and throw more rods, it will be useless.

​​You have to figure out what fish you want to catch​​
LED screen customers are mainly divided into three types:

• Commercial complex operators (the group of people who are staring at the advertising space rent)
• Event planning company (executive team who thinks about stage effects every day)
• Government and enterprise unit procurement department (decision-making group whose process can circle the earth three times)

To give a real case: In an LED street light screen project in an industrial park, the procurement manager is most concerned about not the pixel density, but​​Can the protection level withstand acid rain corrosion?​​. This requires the "IP65 protection" feature in the product manual, rather than talking about the 3840Hz refresh rate.

​​Watch out for posture when casting a net online​​
Nowadays, many newcomers only know how to hang products on the B2B platform. In fact, it is like throwing bait into a fish pond - there are more competitors than fish. There is a trick:​ ​Delivering technology in the industry​​. For example, in the forum where engineering vendors gather, we shared the article "Seven Mines Areas for Moisture-proof Treatment of Outdoor Screens". At the end of the article, the sentence "When we make plans for Southeast Asian customers..." can immediately increase by 30%.

Here is a hard-core data: 87% of customers in mature markets will search for long-tail words such as "LED screen maintenance" on Google. So the official website has to prepare the technical documents of the English version and don’t make up those fancy animation effects. Foreigners like to watch the real ones.​ ​24-hour response flow chart​​。

​​Find the tide time when offline fishing​​
Don’t think that attending an exhibition is just a business card with a rolling card. Last year, a ruthless man specially sent customized wet wipes at the entrance of the exhibition hall toilet, and the packaging reads "Let's take a look at our transparent LED window screen after wiping your hands." Guess what? The WeChat of more than 200 shopping mall operation managers was added in the three-day exhibition period.

The key point is: "Co-branded package" with a decoration company is particularly useful. Many shops need to change their doors when renovating, so they can be packaged and pushed.​ ​Poster LED screen + intelligent control system​​, customer acceptance is more than 40% higher than the individual screen selling. Remember to prepare some comparison pictures - for example, traditional spray-painted cloth fades after half a year, but LED screens can remain bright for three years.

​​Industry exhibition is a gold mine​​
But don't be foolish and just stare at the display screen professional exhibition. Those who do sports event screens should go to the Sports Industry Expo, and those who do retail screens should go to the department store industry summit. There is a manufacturer that makes dance floor tiles and screens. He signed agents from 17 provinces in three days at the nightclub equipment exhibition, just because of their​ ​Quick disassembly design​​This just solves the pain points of frequent site transformation.

Here is a point that is easy to overlook: Don’t rush to sell products during the exhibition. An old salesman has fought——​ ​Take a tape measure and photometer to visit the competitive booth​​, take photos of the parameter defects and then go to the potential customer: "Do you see the splicing seams on this screen are a bit obvious? Our new model just solves this problem..."

​​Word of mouth fission is the ultimate killer​​
There is a cultural and tourism project that is particularly interesting: Party A originally bought a cliff projector screen of 500 square meters, but it turned out that​ ​Full cycle technical support​​In place, we took the initiative to introduce three scenic spot projects. Remember, installation is the beginning of the service. Regular maintenance tips (such as reminding to check the sealant strip before the rainy season), and customers will think you are a reliable person.

Finally, answer a core question:​​Why do some customers always hesitate? ​ ​
Most of them didn't understand their real needs. A shopping mall customer struggled for half a year and didn't place an order. Later, he found out that what they really needed was not the screen size, but​ ​Solutions that can take into account daylight and night display​​. At this time, a transparent screen solution with a 86% transmissibility was introduced, and the contract was signed on the spot.

The most common mistake that novices make is to find customers with products. It should be reversed - first find out the customer's itch and pain points, and then show your technical trump card. For example, when you encounter a shopping mall that is worried that construction will affect business, you will throw it out.​ ​72 hours of rapid installation​​Case library； When encountering customers with tight budgets, it is more useful to take out a rental installment plan than to reduce prices.

After all, finding customers is like playing puzzles. You have to first see the overall picture (market demand), then find the snap position of each piece (customer pain points), and finally press the puzzle (your product advantage) in your hand steadily. Hold on, the customer is waiting at the next corner!

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