Do you know? Where do you use the most LED screens on the streets now? Don’t think they are just boards for advertising in shopping malls. Today I will take you to see something different - let’s dig from the streets and alleys to international competitions, and dig through those application scenarios that make people fall in shock!

1. Commercial advertising or big brother?

To talk about the most conspicuous position, it must be​​Commercial Advertising​​This land. You stand in Shenzhen Huaqiangbei and look up. Those giant screens that can wrap the entire building can reach 7,500 nits brightness, and you can see clearly in the sun at noon. The most exaggerated case I have ever seen is that there is a three-story curved screen in Ginza, Tokyo. When playing sushi advertisements, people passing by say that they smelled the smell of mustard (of course it is a psychological effect).

But now it’s not just about advertising! Many shopping malls upgrade ordinary poster screens to​ ​Smart interactive screen​​, you stand in front and wave your hand, and the virtual shopping guide on the screen immediately recommends new products of the season. I heard that a cosmetics store used this kind of screen, and the conversion rate of customers who tried lipsticks directly doubled.

2. Play new tricks on stage performances

If you want to talk about the most expensive place, you have to watch the performance market. In the past, when celebrities held concerts, the background was painted in spray-painted sets, but now they are all replaced with moving LED floor tiles. Have you ever seen a singer step on the ground and fireworks explode? This is not a post-production special effect, it is a real stage black technology!

A tough character must be mentioned here——​​Dance floor tiles screen​​. Last year, a boy group in Seoul performed a concert, and the entire stage floor was filled with LED screens that could change patterns according to the rhythm. The most amazing thing is the Encore session. Fans’ mobile phones are connected to the system, and the flashes and stage lights of the 30,000 people in the audience flashed simultaneously. The scene was even more shocking than the New Year’s Eve fireworks!

3. Sports events are the invisible champions

Have you ever noticed the display on the fence when watching a football game? Those hard guys who can withstand the crazy shaking of fans and work normally have a protection level of IP65, and they still have stable output on heavy rains. Last year, there was a stadium in the Qatar World Cup. The circular screen circled the field in a total length of 1.2 kilometers. The audience sitting on the top of the mountain could see the sweat beads on the players' faces.

What's even more amazing now is​​Customized event system​​. When the basketball game is paused, real-time data comparison of two teams suddenly pops up on the screen ； In football penalty shootouts, the screen behind the goalkeeper will display the shooting route prediction in real time. Some data say that if you use this system of gymnasium, the second-time ticket purchase rate of spectators can be increased by 40%!

4. Secret weapons hidden in life

Some application scenarios you may see every day but don’t know that they are LED screens. for example:

• The electronic price tag behind the convenience store cashier that will change the price
• Next to the bank ATM, you are reminding you to be careful of scams.
• The transparent glass at the entrance of the internet celebrity restaurant that shows the number of people waiting for
• Even some high-end car 4S stores have ground embedded LED screens even if the test drive route guide is guided.

What opened my eyes the most was the hospital emergency room - the vital sign monitoring data was directly projected on the large LED screen on the wall of the nurse station, and which bed had abnormalities immediately flashed red light. The doctor said that this system shortened their rescue response time by 15 minutes.

5. Possible places to be occupied in the future

There is a new trend now called "Display as a Service". Some high-end office buildings have ordinary windows during the day and become giant advertising screens at night. What’s even more exaggerated is the Metaverse Experience Hall. If you wear AR glasses, the LED wall can be turned into any virtual scene. Last week I went to experience a "Mars Walk" and almost couldn’t walk when I walked out of the venue.

There is also an unpopular but profitable area - virtual shooting studio. Nowadays, there is no need to do a green screen when filming movies. The actors stand in front of the LED wall 270 degrees and perform, and the background is rendered in real time as a star warship or tropical rainforest. I heard that filming like this can save 60% of the post-production cost, and Hengdian now has to queue up for filming studios for three months.

Speaking of this, I have figured it out. LED screens are no longer as simple as "a luminous board". From street shops to international competitions, from saving lives to dream factories, this thing is quietly changing our lifestyle. Next time you see an LED screen on the road, you might as well take a look at it - maybe it is participating in your life in a way you can't imagine!

(By the way, if you have seen the magical operation of LED screens in some weird place, please come to the comment section to open your eyes! )

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