​​I heard that when you are doing activities, you need to use special-shaped LED screens? But where should I find this thing?​​
Last week, I helped my friend plan the opening of the mall. I searched all over the Internet and found out that the market for the special-shaped screen is so deep! Some people claim 3,000/m2, and some people dare to call 30,000/m2. Let's break it apart and explain it clearly today.Where are these cool screens that break the rules hidden?​, after reading it, I will ensure that you spend less money.

1. Requirement matching: Don’t rush to find out what you want first

We have to figure it out first, the more expensive the special screen, the better. I have seen too many people spend a lot of money to buy a "vase" with a marquee, but it even stumbles when used. The key is three points:

• ​​Scene adaptability​: Bars should be protected from alcohol corrosion, and typhoons must be carried outdoors
• ​Interactive Requirements​: The floor tile screen has a load bearing capacity of more than 200kg/㎡, and the transparent screen transmittance is not less than 80%.
• ​Content Compatibility​:When the curved screen plays ordinary videos? That's called waste of resources!

There is a real case: a scenic spot spent 700,000 yuan to build a spherical screen with a diameter of 8 meters, and the result was that it was broadcasting ordinary promotional videos like looking at haha ​​mirrors. Later, the 360° panoramic content was broadcasted, and the passenger flow was directly doubled. So,​The CP sense of content and hardware is more important than the screen itself​​。

2. Purchase channels: three major advantages and disadvantages PK

Now we have three main ways to find special-shaped screens on the market. Let’s compare P3 curved screen (10㎡):

Special attention:​There must be tricky if it is below the market price 30%​! Last week, a customer bought a batch of "special arc modules" with cheap pictures, but the pixels on the curved surface were skewed, and the video was broadcasting like watching QR codes. Remember,​With intelligent brightness adjustment (800-7500cd/m² adaptability) and IP65 protection​What is serious.

3. Pit avoidance guide: 5 parameters determine success or failure

1. ​​Radius of curvature tolerance​: Seamless splicing of ＜0.5mm
2. ​​Grayscale​: There will be faults when the gradient color below 16 bits
3. ​Driver chip​: It must support 1920Hz refresh rate, otherwise the shooting will be full of corrugated
4. ​​Installation Structure​: Save 50% of the construction time quickly unpacking the box, and the aluminum-magnesium alloy frame load-bearing is increased by 3 times
5. ​​Warranty Terms​: If the module has a broken point of more than 0.02%, it should be replaced for free

The most outrageous scene of overturning that I have ever seen - the spiral screen in a shopping mall atrium. Half of it collapsed on the same day because the structural load-bearing was not calculated properly. SoLet the manufacturer produce structural mechanics reports​It’s much more important than bargaining!

4. Hide benefits: save 20% when operating this way

1. ​Stocking off-season​: March to May each year is the off-season of the industry, with the largest bargaining space
2. ​Modular procurement​: Buy 70% of the main body first, and add the remaining 30% as needed
3. ​​Lease instead of purchasing​​: Customers who use it frequently have a 60% lower rental cost than purchase
4. ​Content replacement​: High-quality creative content can be deducted from 15%-30% of the equipment model

There is a restaurant chain brand that is very good at playing - they open the right to play the special-shaped screen to ingredient suppliers, not only to pay for the equipment, but also earn an additional 2 million yuan in advertising fees every year.

Say something that your colleagues don't like to listen to

The biggest pitfall in this industry is not the price, but​After-sales response speed​​. Last year's New Year's Eve event, I saw a brand of screen black, and the technical team did not attend for 48 hours. So be sure to confirm before signing the contract:
✓ Is there a 24-hour emergency team
✓ Is the spare parts inventory sufficient (key module stocking capacity > 20%)
✓ Can remote diagnosis services be provided

Now I know where those cool alien screens come from? Remember,​Stability is more important than novelty, and the adaptation ratio parameters are real​. Next time I see LED floor tiles that will "dance" in the mall, maybe this is the trick we are talking about!

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