Have you noticed that when opening a store to do business, some stores have LED screens that make people unable to move their eyes when they light up, while others are like an electronic rag hanging? Today we will talk about this problem that makes novices bald -​How to put the door lintel screen to look good?​? Let me tell you the truth: Last year, a milk tea shop spent 30,000 yuan to install door lintel screens, but because the location was low, customers had to squat to see the menu clearly. They were forced to change to a pet grooming shop in three months.

1. The golden section is not metaphysical

The secret to installing a door lintel screen--​​Find the visual center of gravity​. If the height of your store is 3 meters, remember these two numbers:

• ​Absolutely forbidden area​: Less than 1.8 meters (passers have to look down, just like checking the health code)
• ​​Death height​: More than 2.7 meters (who can stand the neck tilted to 90°)

There is a very amazing case: the curved door lintel of a cosmetics store in South Korea is installed 2.1 meters above the ground. The designer used it​Tibular correction algorithm​, let the customers walking on the street not deform, no matter their height, the pictures they see. The actual store entry rate is 23% higher than the store next door, and it is worth spending!

Two and three terrain decisive rules

Street shop: Playing "vanishing technique"

• ​​Excellent skills​：
  • Installation screen from sidewalk > 1.5 meters (preventing children from touching the screen)
  • Leave a 30cm breathing area on both sides (don't be stumbled against the sign next door)
• ​​Reverse textbook​：
  A hot pot restaurant embedded the screen into the glass curtain wall, but it turned out to be a mirror during the day and was blinded at night. Now popular​5cm suspension design of ​protrusion​​, both anti-reflective and high-end

Shopping mall atrium: Be a "conspicuous bag"

• ​​Dimensional mystery​：

  Floor Height	Recommended screen height	Viewing distance
  3-5 meters	1.2-1.8 meters	5-8 meters
  5-8 meters	2-3 meters	10-15 meters

• ​​Practical cases​：
  A light luxury brand has installed a belt in a 6-meter-high space​Perspective Gradient Effect​1.6 meters high screen. Customers can see the complete picture from the third floor looking down, and they can't feel depressed when looking up at the first floor

Community basement: Be a good "Shui Duanmaster"

• ​​Brightness control​：
  • South-facing shop: 4000-5000cd/m² (anti-direct sunlight)
  • Shade shop: 2500-3500cd/m² (power-saving and soft)
• ​​Lessons of blood and tears​​：
  A pharmacy turned the screen to the brightest at night, but was fined 8,000 yuan when complained of light pollution. Now all high-end screens come with​Automatic photosensitive adjustment​​, smarter than mobile phone screen

3. Styling is more important than appearance

1. Slim door head: play with "dissue trick"

• ​​The ultimate skill​：
  • Vertical split screen display (left menu right ad)
  • Add 20cm light strip on top (visual increase of 30%)
• ​Classic Operation​：
  A Japanese izakaya is on a 3-meter-sized door, using​Wavy border​Design, it looks half a meter wider than the actual

2. Ultra-wide door head: Be a "time management master"

• ​Content layout​：
  • Golden 15-second principle (key information must appear within 10 seconds)
  • Dynamic zone proportion > 60% (static logo is purely a waste of electricity)
• ​​Innovation Solutions​：
  A cafe made it on an 8-meter-wide lintel screenTime-sharing content strategy​：
  • 8 am: coffee + breakfast combination
  • 12:00: The second cup is half price
  • 6pm: Lighting and Atmosphere Mode

3. Alien Door Head: Transformer

• ​Curved screen​: Curve is less than 150° (refer to the sailing shape of the Sydney Opera House)
• ​Corner screen​: Make a 5cm inclined transition at the corner (prevent the picture tear)
• ​Ceiling Level Cases​：
  A trendy brand store in Singapore made the door lintel screen​Elevating structure​, put it into the ceiling during the day, and then fall down at night to become a cyberpunk style.

4. Advice of ten years of design veteran drivers

1. ​Don't be superstitious about size​: The most outrageous case I have ever seen - a 3-meter door head equipped with a 4-meter screen, and the two sides are protruding like the horns of the Bull Demon King
2. ​​Dynamic content must be restrained​: The front screen of a beauty salon flashed wildly, and customers thought they had entered the disco, and their performance fell by 40% that month
3. ​​Leave a maintenance channel​​: When installing the screen, Daniel Wu was more handsome than taking out the toilet when repairing the screen.

The new plan I am helping a certain international brand recently is quite interesting -​Transparent LED+physical prop combination​​. It is an art installation during the day, and the screen is bright and the dynamic window changes at night. Test data shows that night passenger flow is 17% higher than traditional designs, and this gameplay will become popular sooner or later.

5. Xiaobai's three-match attack

1. ​​On-site simulation cannot be saved​: Use a projector to project a sample before installing it, and see it three times each morning, noon and evening.
2. ​​Don't touch the approval red line​：
   • >8 meters from the residents' window
   • Volume <60 decibels
   • Flash frequency <3 times/second
3. ​​Make maintenance costs clear​：
   • Electricity bill: 1㎡ screen ≈ 3 air conditioners
   • Cleaning fee: 800 yuan per altitude operation

After all, the door lintel is a visual hook. If you pretend well, you will attract wealth and treasure. If you don’t pretend well, you will spend money to scold you. Next time you go shopping, pay attention to the doors that make people unable to help but take photos, must be the tricks we are talking about today!

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