Why are shopping malls rushing to install transparent LED screens?
Have you noticed that billboards in shopping malls have become more and more "invisible" in the past two years? A floating three-dimensional advertisement suddenly appeared on the originally thick cement wall, and the price tag of model clothes in the glass window will automatically change - these magical visual effects depend entirely onTransparent LED display. Data shows that in 2025, the number of LED screen installations in shopping malls across the country exceeded 1.2 million, of which the transparent screen-to-body ratio soared from 8% five years ago to 37%. Why do merchants rather spend 30% of their budget to replace traditional advertising screens? The answer is hidden in three numbers:The display effect with a transmittance of 86%, and the power consumption is 30% higher than that of traditional screens, andThe efficiency of changing advertising content in 0.5 hours。
1. Choose a transparent screen or a normal screen? Let's look at the comparison of these 4 sets of data first
Ordinary LED billboards are like "black patches" in shopping malls: when the screen is not lighted, it is a black board that blocks light during the day and blocks view at night. And transparent LED screenCore AdvantagesYou can use "three light and one transparent" to summarize:
- Light weight: 30kg/㎡ vs 50kg/㎡ of ordinary screen, reducing the load-bearing pressure of building by 40%
- Light sense of existence: When the screen is not illuminated, the transmittance is ≥80%
- Light maintenance: The front maintenance design makes changing the lamp beads as simple as changing the lamp bulb
- Through content: When playing advertisements, the black background will be automatically hidden, making the picture look like it is floating in the air
To give a real example: A 20㎡ transparent screen was installed in a shopping mall atrium, and the customer flow increased by 18% that month - because consumers thought that "this screen would be magic", they all came to check in and take photos.
2. The 3 most common pitfalls for beginners
Last year, a merchant spent 150,000 yuan to buy a transparent screen, but the screen went black in three months - the problem is that he didn't understand these three parameters:
1. The pixel spacing is wrong
- 5 meters outside view (such as shopping mall exterior wall): Choose P5-P10 spacing, and the unit price can save 2,000 yuan/㎡
- Watch within 2 meters (such as window display): You must use ≤P3 spacing, otherwise the grainy feeling will be like a mosaic
2. The protection level does not match the scenario
- The IP43 that is installed indoors is sufficient (dim and splashing)
- Installed near the bathroom or open-air corridor, you must upgrade to IP65 (spray and dust prevention)
3. Ignore signal delay issues
A merchant complained that "the screen is a PPT" and later found that it was transmitted using an ordinary network cable.Fiber Optical Transmission SystemIt can delay the control room screen 30 meters away by ≤0.1 seconds. Don’t save this configuration.
3. Where can I buy it reliable? Check these 5 hard indicators
Now there are more than 200 channels for selling transparent LED screens online and offline. How to avoid the second-hand dealers? Teach you how to useFive-view rulesFilter:
-
View production qualifications
You must have ISO9001 certification and CE/CCC certificate - this is equivalent to the "ID card" of the display. Some small workshops use second-hand lamp beads to renovate, and the color difference occurs in three months.
-
Look at the actual test cases
Require suppliers to provideInstall video in the same scene. For example, if you want to install it on a curved glass curtain wall, it depends on whether he has done a curved screen project.
-
View brightness adjustment
The light difference between the mall during the day and night is 10 times, and the screen must be able to automatically adjust the brightness. For example, indoor use is 800-1200cd/m², outdoor use is 4000cd/m² or above [from the company's technical parameters].
-
Look at the maintenance channel
ChoosePre-maintenance designModel! If you encounter a fault, you don’t need to tear down the wall, and the front can be repaired. A shopping mall once closed down for three days due to the subsequent maintenance design, and lost millions.
-
Look at the power supply plan
Dual circuit power supply + smart power outage protection is standard. Last year, a celebrity store in the internet celebrity caused a fire due to a short-circuited screen, which used inferior power supply modules.
4. How much water is the price? 2025 market reveals
The price of transparent LED screens is like a roller coaster: the P3 spacing product has dropped from 9,800 yuan/㎡ in 2020 to 4,500 yuan/㎡ now, but some merchants are still using old models to fool Xiaobai. Give you onePrice comparison tablePreventing from being pitted:
| parameter | Low-end models | Mid-range models | High-end models |
|---|
| Lamp bead brand | Domestic second-hand | Domestic A-class | Imported Japanese and Asian |
| Refresh rate | ≤1920Hz | ≥3840Hz | ≥7680Hz |
| Brightness adjustment | Manual 3 steps | Automatic 100 gears | Intelligent photosensitive adjustment |
| Warranty period | 1 year | 3 years | 5 years + lifelong maintenance |
| Reference price (P3 spacing) | 2100-2800 yuan/㎡ | 3200-4500 yuan/㎡ | 5,000 yuan +/㎡ |
If you want to save money, you can chooseLease Model: For example, if the shopping mall promotion season rents for one month, the average daily cost of a 20㎡ screen is only 120 yuan, and it also includes installation and debugging [from the company product information].
Self-questioning session
Q: Will custom special-shaped screens be expensive?
A: The premium for special shapes such as round and wavy is around 15-30%. There is a trick: use standard box splicing to shape, which saves 40% of the cost compared to overall customization.
Q: How long does it take from ordering to installation?
A: Regular projects are completed within 30 days, but note that special customizations such as curved screens require sufficient 60-day production cycle. A customer temporarily changed the plan, but missed the Christmas promotion season [from the company service case].
Q: How high is the maintenance cost?
A: If you use the brand of lamp beads well, the failure rate in 5 years is less than 3%. The most expensive thing is electricity bills - choose to bringCommon-yin drive technologyThe 100㎡ screen can save 60,000 yuan in electricity bills a year [from the company's technical parameters].
Editor's opinion
Buying transparent LED screens is not buying fast-moving consumer goods.After-sales response speed is more important than price. When you encounter a supplier who promises "24-hour door-to-door repair", remember to let him write it into the contract - last year, a merchant's screen was black, and the supplier delayed it for a week, which directly led to the brand withdrawing the counter. Now you know why some screens can last for 10 years, while some can last for half a year, right?
