Speaking of transparent LED displays, many local businesses in Songtao may be scratching their heads: Where can this thing be installed? Let’s take a look at a practical case first - a certain brand of mobile phone store installed a transparent screen with a 5mm pixel pitch in the window last year. During the day, you can still see the display in the store clearly. At night, it automatically switches to advertising mode, and the customer flow directly increased by 40%. This kind of​ ​It can both maintain a sense of transparency and display dynamically.​ ​The characteristics are the key to the popularity of transparent screens.

​​The three most common places where transparent screens appear​​

1. ​​Shopping mall atrium glass guardrail​ ​: It can not only be used as a safety fence, but also can rotate promotional information. For example, a certain complex relies on this to turn idle space into advertising space.
2. ​​Museum cultural relic display cabinet​ ​: Instead of traditional explanation boards, you can call up 3D cultural relic analysis with just a few clicks of your finger.
3. ​​Chain store floor-to-ceiling windows​ ​: Restaurants use it to display menus, and clothing stores use virtual fittings. The key is​ ​Does not affect lighting​​

Some readers may ask: Will this kind of screen short-circuit when it rains? Here is the key point——​ ​IP65 protection level​ ​It is standard equipment, which means that it is dustproof and waterproof. Last year, the outdoor transparent screen of a landmark building experienced the typhoon season, and the ice on the screen surface did not affect the normal playback. This case is enough to illustrate how reliable the current technology is.

When it comes to specific parameters, you should pay attention to these three points:

• ​​permeability​ ​: It is recommended to choose a model with more than 80%, so that the glass will not feel blocked when viewed from outside.
• ​​peak brightness​ ​: 800-1200cd/m² is enough for indoor use, but 2000cd/m² or above should be selected near the window.
• ​​refresh rate​ ​: If you want to do an interactive display, you must choose ≥1920Hz, otherwise the photos taken with your mobile phone will be full of ripples.

Personally, I think local commercial complexes in Songtao should consider this technology, especially those buildings with large glass curtain walls. It can not only maintain architectural aesthetics, but also create advertising revenue, which is much more advanced than hanging traditional inkjet cloth. If cultural venues could use transparent screens with touch functions, they would probably become check-in spots for Internet celebrities. In the final analysis, choosing equipment depends on actual needs. Don’t just focus on the parameters. The most suitable one is the best.

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