Hey, have you noticed? Nowadays, LED advertisements are flashing on the roofs of buses and taxis all over the street, and even trucks have moving screens. Last week, my buddy Lao Zhang just bought a van, and he was desperately trying to get an in-vehicle advertising screen, but he went to the Industrial and Commercial Bureau three times and couldn't get the procedures right. Today we will discuss this matter in detail, and I guarantee that you will feel clear after reading it!

Understand the basic concepts first

When it comes to car-mounted LED advertising screens, you don’t just install a display and then it’s done. ​ ​This thing belongs to mobile outdoor advertising​ ​, must be handled in accordance with the "Outdoor Advertising Registration and Management Regulations". There are two main card standards:

1. The screen size cannot exceed 1/3 of the car body (don’t even think about covering the entire roof)
2. The brightness has to be adjusted automatically (the brightness difference between day and night is ten times different)

Once in an auto parts store, I saw a master installing a screen on a van. He adjusted the brightness to 8000cd/m² and drove it out at night like a searchlight. As a result, he was stopped by the traffic police the next day. So,​ ​When selecting a screen, first check to see if it has an intelligent brightness adjustment function.​ ​, products from regular manufacturers can automatically switch between 4000-7500cd/m².

Four steps to the application process

1. ​​Business license + vehicle certificate​​
   Take your company license and vehicle driving license to the Urban Management Bureau to get the application form. Pay special attention to the "advertising release" in the business scope."
2. ​​Design plan submission for approval​​
   You have to submit the screen installation location diagram and renderings. At this time, it is much easier to choose a manufacturer with design services (some manufacturers can directly produce a design plan that meets the specifications)
3. ​​Equipment test report​​
   Focus on three certifications: CCC, CE, and IP65 waterproof certification (car screens are exposed to wind and rain every day)
4. ​​On-site verification and certification​​
   The staff will check the installation situation on site, remember to test the screen stability in advance (don’t let the chain drop on site)

My cousin tried this last year and was stuck in the third step for two months - the screen he bought cheaply didn't pass IP65 certification at all, so he had to dismantle and reinstall it. Lessons of blood and tears!

How to find reliable manufacturers

Nowadays, there are many good and bad people in the market. Let me teach you three ways to avoid pitfalls:

• ​​Look at the production scale​ ​: Manufacturers with a monthly production capacity of more than 10,000 square meters have much more stable quality.
• ​​Check technical parameters​ ​: The refresh rate is at least 1920Hz (otherwise the ads will be full of ripples)
• ​​Ask about after-sale guarantee​ ​: 24-hour technical support is a must (if the screen goes black in the middle of the night, it can be solved immediately)

I have a friend who works in logistics. After using the car screen for half a year, the control card broke. As a result, the manufacturer went bankrupt long ago, and in the end the whole screen had to be scrapped. So​ ​Don’t just compare prices, look at full life cycle services​ ​, regular manufacturers can take care of everything from installation to maintenance.

What should you pay attention to during actual installation?

1. The power supply system needs to be modified (ordinary batteries cannot carry the advertising screen)
2. The heat dissipation structure must be professional (the temperature inside the car can reach 70°C in summer)
3. Seismic testing is a must (it’s no joke when trucks bump)

Last time I saw a master install a screen on a refrigerated truck, he did not do anti-condensation treatment to save trouble. As a result, the inside of the screen fogged up and caused a short circuit. ​ ​It is recommended to choose products with magnesium-aluminum alloy cabinets​ ​, the heat dissipation and shockproof performance is not improved at all.

The editor’s heart-felt suggestions

1. ​​Pilot on a small scale first​ ​: Don’t install more than a dozen cars as soon as you start, test it for three months to see the effect.
2. ​​Pay attention to content review​ ​: The approval of dynamic advertisements is more stringent than that of static advertisements
3. ​​Find a local service provider​ ​: They know many procedures well (especially the local policies of each city)

I recently came into contact with a Shenzhen manufacturer that was quite interesting. Their car screen can remotely change advertising content and count the number of viewers. This kind of intelligent product is said to be particularly popular in the Japanese and Korean markets. After all, data speaks for itself.

After all, building a car advertising screen is like opening a restaurant.——​ ​Location (car body position), food (advertising content), service (screen quality)​ ​ Both are indispensable. As long as the procedures are complete and the equipment is high-quality, this mobile billboard is much more cost-effective than a fixed one!

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