Hey, you must have seen those cool bendable screens in the mall, right? It’s that kind of black technology that’s as soft as cloth and can be rolled up! If you ask about the price, you can be directly advised to cancel.——​ ​It can easily cost tens of thousands of yuan per square meter.​ ​! Today, let’s break it apart, mash it up, and talk about it to see where the money was spent!

1. Material costs are painfully expensive

Let’s talk about some trivia first:​ ​Flexible screens and hard screens are not the same thing at all​ ​! The material cost alone is several times different:

• ​​Substrate material​ ​: Ordinary screens use glass, while flexible screens use polyimide (PI film). This thing can buy a mobile phone per square meter.
• ​​Luminous chip​ ​: Must be packaged with flip-chip COB. The cost of a single lamp bead is 3 times that of an ordinary screen.
• ​​Packaging glue​ ​: Liquid silicone (LSR) must be used, which can withstand 100,000 bending times without turning yellow.

Let’s take a real case: A certain brand’s flagship store installed a curved flexible screen, and the material cost alone accounted for the total price.​​62%​​! Why spend so much money? Because ordinary materials will be scrapped after being bent 50 times, this screen will last five years to start!

2. The production process is so complicated that one doubts one’s life

Did you know? Workshop for producing flexible screens​ ​Cleanliness is 10 times that of hospital operating rooms​ ​! Why so particular? Let’s look at the production process:

1. ​​Vacuum coating​ ​: Plating a conductive layer on the PI film, the error cannot exceed 0.1 micron (one thousandth of a human hair)
2. ​​Laser mass transfer​ ​: 5,000 micro LED chips need to be accurately welded every minute
3. ​​Multi-layer lamination​ ​: It is necessary to complete the lamination of 8 layers of materials in the bending state.

I visited a flexible screen factory last year, and the old master told me: "The yield rate of this thing is 65%, and three and a half out of ten pieces will be scrapped!" "If you do the math, wouldn’t all of these losses have to be reflected in the selling price?

3. Technology R&D burns money like water

The flexible screen industry,​ ​If you don’t innovate in three years, you will go bankrupt.​ ​! Mainly reflected in:

• ​​Driver IC needs to be customized​ ​: Ordinary ICs can’t drive curved displays at all.
• ​​The cooling solution needs to be restructured​ ​: Heat conduction in the bent part is three times more difficult than that of a straight screen
• ​​Color correction software needs to be rewritten​ ​: The color uniformity correction algorithm for curved screens is extremely complex.

There is a data that illustrates the problem very well: the leading companies in the industry are smashed every year.​ ​280 million R&D expenses​ ​, which is equivalent to owing the bank 770,000 every day you open your eyes! Will all this money have to be earned back from the products in the end?

4. Installation and maintenance are more expensive than ever

Don’t think that once you buy the screen, you’re done. The bulk of the follow-up expenses are:

• ​​Special mounting bracket​ ​: It has to be customized with aviation aluminum. One set of brackets is enough to buy a car.
• ​​Professional debugging team​ ​: The splicing correction of curved screens cannot be done by a master with less than ten years of experience.
• ​​Spare module​ ​: It is recommended to reserve 15% spare parts, otherwise if one piece breaks, work will have to be stopped to wait for spare parts.

Let me tell you a true story: An internet celebrity restaurant installed a ring-shaped flexible screen, but did not buy a spare module. A screen was damaged by a customer, and I had to wait for 28 days for spare parts, which resulted in a direct loss.​ ​430,000 turnover​​！

5. The editor’s suggestions from the bottom of my heart

Let me tell you, buying a flexible screen is like marrying a wife.——​ ​Suitability is most important​ ​! Three pieces of advice for you:

1. ​​Don’t blindly chase new things​ ​: Small-pitch flexible screens below P1.2 are simply a waste of money.
2. ​​Field testing machine required​ ​: Bend it 20 times on site to see if there are any dark spots.
3. ​​There must be a bottom line when bargaining​ ​: 80% of units with a unit price below 8,000/㎡ are second-hand refurbished items

Finally, the key point is: the reason why it is expensive is expensive! Those laymen who talk about "flexible screen profits" have no idea how many technical difficulties need to be overcome here. Find the right manufacturer and it's definitely worth the money!

for more product information and pricing, please contact us .