Hey friends, are you worried about store decoration? Want to install floor-to-ceiling glass to maintain a sense of transparency, but are worried about having no place to advertise? This matter has stumped many bosses! Don’t panic, today we will talk about this artifact that can “have both your cake and eat it too” – a transparent LED display.

▍​​What is the principle of this thing? ​ ​
To put it bluntly, it’s like playing magic on glass! The traditional LED screen is as thick as a wall, but the transparent screen uses an aluminum profile box with an ultra-thin PCB board, and the light strips are arranged like blinds. The light-emitting angle is parallel to the glass surface. Even the frame is invisible from a distance, and the light transmittance can reach up to 86%. Standing in the store, you can see the street view and display promotional information, which is so convenient!

Recently, a 185㎡ outdoor transparent screen was installed in the center of Taiyuan. With a brightness of 6500cd/m², it can be seen clearly in broad daylight. When the promotional video was played, people passing by stopped to take pictures. The effect of this "invisible advertising" is much more advanced than posting posters.

▍​​Where can this black technology be used? ​ ​

• ​​shop window​ ​: A clothing store "wears" new T-shirts on virtual models, and customers can see the effect without entering the store.
• ​​restaurant partition​ ​: A hot pot restaurant uses a transparent screen as a partition wall, which can broadcast the dish video without blocking the waiter from passing the dishes.
• ​​Car 4S store​ ​: There are parameter comparisons and discount information floating next to the new car, and customers will not miss it even if they circle around the car.
• ​​mall atrium​ ​: The 20-meter-tall sightseeing elevator is equipped with mobile advertisements, giving your eyes something to look at while waiting for people.

A jewelry business owner told me that since the transparent display windows were replaced, the store entry rate has increased by 40%. Customers can look at the display cabinets through the screen while standing on the street. When there is a promotion, the "today's gold price" can be displayed in real time, which increases the conversion rate!

▍​​How to choose a reliable transparent screen? ​ ​
Don’t just look at the price! I have sorted out five points that must be asked clearly:

1. ​​Is the brightness enough?​ ​: 800-1200cd/m² indoors, at least 4000cd/m² outdoors, otherwise it will turn into a blackboard under the sun
2. ​​Refresh rate​ ​: The screen will not flicker if it is above 1920Hz, and there will be no ripples when shooting videos and sending them to Moments.
3. ​​Protection level​ ​: For outdoor use, it must be at least IP65 waterproof, otherwise you will be worried when it rains.
4. ​​Maintenance convenience​ ​: With post-selected maintenance design, you don’t need to dismantle the entire glass to replace the lamp beads.
5. ​​Manufacturer qualifications​ ​: ISO9001 and CCC certification are the bottom line. If conditions are met, it depends on actual cases.

A friend who runs a bar bought a second-hand screen cheaply, but the voltage was unstable and burned out the circuit. Repairing it was more expensive than buying a new one. So don’t save this money, find a regular manufacturer with at least a three-year warranty!

▍​​Just install it and let it go? ​ ​
Of course not! Remember these three points for daily maintenance:

• Clean the dust with a soft-bristled brush every week. Never wipe the circuit part with a wet rag.
• During the rainy season, turn on the machine for 2 hours every day to dehumidify. Pay special attention to it in the south.
• Don’t play content that is always bright and white on the entire screen. Partially highlighted areas are prone to premature aging.

A shopping mall operation department conducted a test and found that the brightness of the screen that was regularly maintained only decreased by 12% after five years of use, and dropped below 70% after two years of neglect. The maintenance cost is more than a little bit different!

▍​​personal opinion time​​
I think transparent screens will replace traditional advertising spaces sooner or later. Nowadays, even government projects are using them, such as smart bus stop signs and guidance screens in government affairs halls, which are both practical and do not damage the urban landscape. Recently, I have seen hospitals using transparent screens for department navigation. Watching health science videos while waiting for treatment is much better than sitting still.

In terms of development trends, it will definitely move towards “more transparent, thinner and smarter” in the future. I heard that some manufacturers are already developing models with a light transmittance of over 90%, which can also automatically adjust the color temperature according to ambient light. Maybe one day our windows can be turned into display screens. That would be true technology changing our lives!

When looking for a supplier, the key is whether it can provide a full set of services. From measuring the site to designing the installation plan, to post-maintenance training, a reliable manufacturer must take care of it all. Don't believe those who compete on price. The money saved is not enough to pay for maintenance!

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