​​"Why is there a movie suddenly playing on this glass wall? "​ ​ Ms. Li, who was passing by, stared at the glass curtain wall of the mall atrium in a daze. In fact, more and more shopping malls are now using transparent LED displays, which can display advertisements without affecting lighting. Today we are going to chat about where is the best place to install this thing?

▎Let’s first understand: What is the difference between a transparent screen and ordinary glass?

Transparent LED display is not ordinary glass! it can maintain​ ​86% permeability​ ​Displaying dynamic pictures under the premise is equivalent to turning on "beauty effects" for the glass curtain wall. Based on our project experience,​ ​Each square meter of screen can reach 8,000+ people every day​ ​, the exposure is more than 3 times higher than that of traditional advertising spaces.

▎Three golden installation locations in shopping malls

1. ​​Window turned into advertising machine​​

Replace the store's street-facing glass with a transparent screen, which will serve as a normal display window during the day and automatically switch to an advertising screen at night. We installed a 3-meter-high transparent window for a luxury store in South Korea, and the customer traffic increased by 40%. Be careful to choose​ ​Indoor brightness 800-1200cd/m²​ ​If the model is too bright, it will be dazzling, and if it is too dark, it will be difficult to see clearly.

2. ​​Atrium canopy hoisting​​

The empty area of ​​the shopping mall is most suitable for hanging transparent screens, such as the curved screen hung in a complex in Singapore, which is 15 meters above the ground for suspended display of products. The rate of customers looking up is as high as 92%. It's useful here​ ​Quick disassembly and assembly structure​ ​, to facilitate later content replacement.

3. ​​Column-wrapped display screen​​

Installing a circle around the elevator shaft or load-bearing columns can both hide the building structure and advertise. A shopping mall in Japan installed ring-shaped screens on six pillars, and the average monthly advertising revenue increased by 250,000 yuan.

▎5 things you must know before installation

1. ​​Can you bear the load? ​ ​
   The weight of the screen + bracket per square meter is about 18kg. Please contact the property management company to confirm the structural load before installation. We have encountered the most outrageous case - the glass curtain wall of a shopping mall did not have enough load-bearing capacity and had to be replaced with floor-standing brackets.

2. ​​How to route the power supply? ​ ​
   Don’t follow Lao Wang’s example and leave the wires exposed! The professional approach is to bury it in advance​ ​Waterproof and flame retardant wire tube​ ​, the power capacity must be 1.5 times greater than the peak power of the screen.

3. ​​How to solve the problem of cooling and ventilation? ​ ​
   Leave 30cm of heat dissipation space behind the screen, and it is best to install an exhaust fan in summer. The screen installed in a Bangkok shopping mall last year suffered from this problem. The high temperature of 40℃ caused the brightness to decrease by 15%.

4. ​​How wide should the maintenance channel be? ​ ​
   It is recommended to leave a 60cm wide inspection opening every 6 meters. Our masters are most afraid of the kind of screen that is mounted on the wall. To repair a fault, half of the wall has to be demolished.

5. ​​How often will content be updated? ​ ​
   It is recommended to change the menu every hour in the dining area and change the theme in the clothing area quarterly. Data shows that dynamic content has a 73% higher click-through rate than static ads.

▎Don’t step into these pitfalls!

• ​​Reflective problem​ ​: After installation, take photos with your phone from all angles to avoid specular reflections.
• ​​Seam processing​ ​: Use black sealant to cover module seams, improving visual integrity by 50%
• ​​Brightness adjustment​ ​: The screen with light sensor can automatically adjust the brightness, saving 30% on electricity bills
• ​​Fool-proof design​ ​: Our cabinet connectors are all color-coded, so even a novice can put them together in 10 minutes.

personal opinion

After working on commercial display projects for more than ten years, I discovered an interesting phenomenon:​ ​In stores with transparent screens, customers stay on average 47 seconds longer.​ ​. This thing is like an "electronic makeup artist" in a shopping mall. It can't overwhelm others, but it also has to be just right to catch people's attention. Next time you visit a shopping mall, pay more attention to the glass curtain wall. Maybe what you are staring at is an invisible advertising screen worth millions!

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