Recently, people always ask me: "Should I go to this LED exhibition?" How should I choose if I go there? " To be honest, I went to the exhibition with my friends last year and stepped on a big thunder - it looked like a very lively exhibition, but it turned out that 80% of them were middlemen, and the truly powerful manufacturers did not come at all. Let’s chat a little bit today,​ ​Teach you how to find genuine suppliers at exhibitions​​。

1. Exhibition Selection Three Don’ts

To pour cold water on it first, not all exhibitions with the "international" name are reliable. Remember these three pitfall principles:

1. ​​Don’t trust the scale of the exhibition​​
   Last year, an exhibition claimed to have 500+ exhibitors, but fewer than 30 actually had production capacity. Let me teach you a trick: Check whether there are qualifications such as "National High-tech Enterprise" in the exhibitor directory.
2. ​​Don’t be fooled by the specially designed booths​​
   A colleague spent 200,000 yuan to build a luxurious booth, but his factory only had 2,000 square meters. A truly powerful company must have real-time production workshop monitoring footage on its booth.
3. ​​Don’t ignore the details​​
   Those who dare to print product parameters directly on the brochure are the true experts. For example, if you see specific data such as "refresh rate ≥ 1920Hz" and "intelligent brightness adjustment", you can basically judge that it is a technology-based manufacturer.

2. Four-step method for on-site inspection

Don’t rush to get a quotation when you’re in progress, follow this process:

1. ​​Touch the screen cooling vent​​
   For screens that run for more than 2 hours, the heat sink temperature should be between 40-50°C. Excessively high temperatures indicate a defect in the thermal design.
2. ​​Mobile phone photo test​​
   Turn on the camera and shoot a video on the screen. If water ripples appear, it means the refresh rate has not reached the 1920Hz standard.
3. ​​Check seam treatment​​
   Squat down and look at the seams of the box. The gaps in high-quality products are evenly ≤0.05mm. A bank card can be inserted into the seam of a sample at an exhibition last year. This is a direct pass.
4. ​​Ask about after-sales response time​​
   Those who dare to promise "24-hour technical response + 3-year warranty" are really reliable. There was a problem with the screen that a customer bought last year. The supplier debugged it remotely in 2 hours, saving 50,000 yuan in maintenance fees.

3. Five Tips for Negotiating and Bargaining

Pay attention to strategies when dealing with exhibitors:

1. ​​Best deals on Friday afternoons​​
   Many exhibitors have to rush for weekend sales, and the bargaining success rate increases by 60% at this time. Last Friday, I negotiated an order for a client worth RMB 320,000, but I cut off the remaining payment of RMB 40,000.
2. ​​Putting pressure on competing product quotes​​
   But pay attention to the skills. Don't directly say "XX's price is lower", but ask "Why is your product 15% more expensive for the same configuration?" "
3. ​​Save money by purchasing in packages​​
   For example, if you want a display screen + a control system at the same time, you can usually save 8-12% of your budget. But remember to sign separate contracts to avoid later disputes.
4. ​​Strive for value-added services​​
   Services such as installation guidance and operating training are more important than bargaining. Last year, a customer asked for 2 extra days of training and later saved 30,000 yuan in debugging fees.
5. ​​Do not deposit more than 30%​​
   The worst contract I have ever seen requires a 70% deposit, but the delivery was delayed by three months. It is recommended to choose the "3331" payment method as the safest.

Let me tell you a real case: At an exhibition in Shenzhen last year, an exhibitor’s screen was able to operate stably in heavy rain. After careful questioning, I found out that it used military-grade protective materials. This kind of technological breakthrough hidden in the details is the real value of the exhibition. remember,​ ​Good products speak for themselves, but you need to have a keen eye to discover them.​ ​. Next time you go to an exhibition, remember to bring a laser pointer and look at the screen to see if there are any dead lights - this is a trick only experts know.

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