Dear bosses, please pay attention! Last month, I helped my friend purchase LED screens and saw with my own eyes that the shop next door spent more money - some people spent 80,000 yuan on the same size and still blacked the screen every day, while some people spent 50,000 yuan on it for three years. Let’s talk about how to break down those hidden industry tricks?

1. Where is the black hole for cost hidden?

Newbie who have just entered the industry are most likely to fall into these three pitfalls:
​1. Invisible Addition List​

• The steel frame structure quotation is vague (the most pitiful thing I have seen is an additional 28,000 yuan in the later period)
• Control system split charges (should be packaged in the total price)
• Software upgrades are charged per-time (regular manufacturers are free for life)

​2. Parameter virtual label trick​
Last year, a gym purchasing case: the screen with nominal P2.5 has an actual measurement spacing of 3.2mm, which is enough to buy a top-end computer! I will teach you a trick - take a phone camera to the screen, pass it with a black scanning line.

​3. After-sales serial condoms​
A milk tea chain learned from a bloody and tears: free maintenance in the first year, and 8,000 yuan was charged for replacement of power modules in the second year. Now all smart purchases require signing​Five-year all-inclusive agreement​​, including remote diagnosis + accessories cost price.

2. The wild way to reduce costs by 45%

Three tricks learned secretly from industry masters can be tested in person:
▶ ​​Material selection tips​

• The box must be made of magnesium alloy (40% lighter than ordinary aluminum, and the installation fee will be saved by 5,000 yuan)
• The power module is selected with intelligent sleep (30% power saving is not blowing)
• The receiving card must support hot-swap (no power outage is required during maintenance to affect business)

▶ ​Negotiation talk​

• "Does your module have 27 quality inspections?" (Ask sales)
• "I want to read the 72-hour aging test report" (Professional level display)
• "Can the control system connect to our ERP?" (trigger value-added service)

▶ ​​Hide benefits​
The new world discovered this year—​​Old trade-in subsidy​! A shopping mall bought a new model for the old screen that had been used for five years, which was equivalent to a 60% discount on the new phone.

3. A guide to avoid pits that experts use

The truth about drinking with a project supervisor with ten years of experience:
​​Quality three must-see​

1. Insert A4 paper in the splicing seam (don't consider if you can stuff it in)
2. 4K videos on the computer (return them directly if there is lag)
3. Touch the heat dissipation port temperature (run quickly if it exceeds 60℃)

​​Contract five no signing​

• No warranty period is specified
• Don't write the response time
• Allow subcontracting of third parties
• The acceptance standards are vague
• Payment exceeds 30%

I heard that a factory in Shenzhen has set up a transparent workshop, and customers can watch the production process live. Not everyone has this kind of confidence - even the packaging box has fallen tests, no wonder the screen-zero complaints exported to Japan.

Soul torture time

​​Q: Why is the quotation difference between the same parameters 3 times?​​
A: The moisture here is like a sponge—

1. The price difference between lamp beads (imported cores are 4 times more expensive than domestic ones)
2. Driver chip solution (dual backup system is expensive but stable)
3. After-sales team configuration (24-hour standby technology cost high)

​​Q: Can you buy a second-hand screen?​​
Let me put it this way, last year, a batch of KTV equipment was recycled, looking at the intact screen-
✘ 38% brightness attenuation
✘ 22% power module aging
✘ 15% have hidden dead lights
Unless you will repair it yourself, the money you save is not enough to pay for the repair fee!

Tell some truths that offend people

There is a strange phenomenon in the industry now - the parameter competition is getting more and more fierce, and the micro-pitch screens below P1.0 are flying all over the sky. If I want to tell you, there is really no need for small and medium-sized merchants to pursue this fashion. Just like a milk tea shop that uses P3 screens enough, it is purely a money-burning investment when it comes to P1.5.

I discovered a new trend:Modular leasing​It's hot! There is a flash brand that has changed six visual solutions in three months. The single-size rental price is 60% lower than the purchase, and it can also upgrade the latest technology at any time. This gameplay probably will revolutionize the lives of traditional dealers.

Finally, let’s get a hard-core data: the full-process quality inspection system of a compliant manufacturer, there are 27 optical inspection processes, and even the screws must be viewed with a microscope. This kind of screen is more expensive, but taking into account the maintenance costs saved in three years, it is more cost-effective than cheap goods - the account must be settled like this!

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