Do novices who are new to LED screens have this kind of confusion: spending a lot of money to buy equipment and installing it in the wrong place is like driving a sports car into a field road? Don't worry, let's talk about this today. A few days ago, a friend asked me that his store installed an LED screen, but it turned out that he couldn't see it clearly in broad daylight. Isn't this a typical example of "if the location is not right, money will be wasted"!

​​Remember three basic principles first​ ​: Clear to see, safe enough, and interactive. For example, an international airport installed a curved LED screen in the baggage carousel area last year, which automatically pushes boarding gate change information to passengers when picking up their luggage. This is a typical good location - with a large flow of people, a fixed viewing distance, and a strong need for information.

Let’s talk about it in scenarios. If you plan to install it in an outdoor advertising space, you must pay attention to the orientation. There is a real case. There were two large LED screens facing each other in a business district in Southeast Asia. As a result, the west-facing screen was exposed to direct sunlight every afternoon, and the picture was completely "eaten". Later, they had to spend a lot of money to install awnings. Remember these three points:

• North-south orientation is better than east-west orientation
• Avoid reflective areas of glass curtain walls
• The installation height should be 15 degrees higher than the line of sight of pedestrians

When it comes to the installation location inside shopping malls, many people like to install from the ceiling. In fact, the "eye level principle" is more popular now. A Japanese department store tried two installation methods in the cosmetics area: a 2-meter-high hanging screen and a 1.5-meter column screen. The latter brought a 23% higher store conversion rate. Here comes the point:
✔️ The cosmetics area is suitable for floor-standing column screens
✔️ Recommended fitting mirror fusion screen in the clothing area
✔️ The preferred interactive table screen in the waiting area of ​​the dining area

Recently there was a very interesting question: "Can my villa be equipped with an LED screen?" "It’s really particular. Last month, I contacted a customer who installed a 4K LED wall in a private theater. He was pleased with it at first, but found that his eyes became numb after watching a movie for two hours. Later I discovered that the brightness and refresh rate were not adjusted properly. Here are the key points:

• For home use, the brightness should not exceed 800cd/m²
• The viewing distance should be ≥ 3 times the height of the screen
• Be sure to choose a model with intelligent light sensitivity adjustment

When it comes to sports venues, there is an easy pitfall that we must be reminded of. A football field installed a fence screen behind the goal, but players reported that the reflection affected their judgment. Nowadays, the industry recommends that it be installed at the guardrail position of the auditorium, 1.2-1.5 meters above the ground is most suitable. Here are a few installation tips:
→ The basketball hall is suitable for installation on both sides of the scoreboard
→ The swimming pool should be at least 5 meters away from the edge of the pool
→ Interactive floor tile screens are recommended at the corners of the track and field field

A friend asked: "How should I decorate a small store with a limited budget?" "In fact, there is now a rental-type quick installation solution. You can place an order in the morning and use it in the afternoon. Focus on these three elements:

1. If the door width is ≤3 meters, choose P4 model
2. Vertical screen installed behind milk tea shop cashier
3. Mirror screen installed at the door of fitting room in clothing store

Finally, a little trivia: For transparent LED screens installed in glass showcases, never stick them directly on the glass! A Korean brand store suffered from this problem. Poor heat dissipation caused color differences in three months. The correct way is to leave a 5cm ventilation interlayer and fix it with a magnetic frame. Remember these numbers:
◼ The permeability should be ≥80%
◼ Pixel pitch≤P5
◼ Daily operation ≤12 hours

The editor feels that installing an LED screen is like falling in love, you need to find the right "mode of getting along". If you put it in a jewelry store, you have to show it like a gentleman. If you put it in a nightclub, you have to wow the audience like a dancer. Recently I saw a very smart case: a gym installed a three-fold LED wall in front of the spinning bike to display the riding ranking in real time, and the membership renewal rate increased by 40%. Therefore, if you choose the right location, the effect can really be doubled!

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