Recently, a supermarket owner complained to me: "I want to install a moving advertising screen at the entrance of the store, but I asked three companies for quotes, and the difference was 50,000 yuan!" "Where did this money go? Today we will break it apart and crush it into pieces.

When choosing a channel, consider these three points first

1. ​​Factory direct sales provincial middle price​ ​: Last year’s industry survey showed that purchasing through agents cost an average of 23% more in service fees. If you go directly to the source manufacturer with its own factory, the cost will be reduced by RMB 50,000 to RMB 80,000.
2. ​​Check the certification only by looking at the price​ ​: Regular manufacturers must have a three-piece set - ISO9001 quality system certification, CE safety certification, and CCC compulsory certification. If one of them is missing, you may be in trouble.
3. ​​Read the cases and don’t listen to empty promises​ ​: Requires on-site inspection of implemented projects, especially old screens that have been running for more than 2 years (the degree of aging can best reveal the quality)

A milk tea chain brand suffered a loss. It chose a small uncertified workshop for cheap. As a result, the screen got water during the rainy season, and the maintenance fee was three times more than the original saving.

The parameters are selected in this way so that there is no waste

• ​​Don’t be too bright​ ​: For urban streets, 4000-5500cd/m² is enough (for every 1000cd/m² increase in brightness, the monthly electricity bill will increase by 300 yuan)
• ​​The refresh rate must meet the standard​ ​: 1920Hz is the industry watershed (less than this, there will be ripples when shooting videos)
• ​​The level of protection depends on the environment​ ​: Coastal areas must start with IP65 (IP54 is also sufficient for ordinary streets)

The most outrageous case I have ever seen was that a 7500cd/m² screen was installed in a scenic spot. As a result, it lit up like a searchlight at night. The surrounding residents complained and had to dismantle and reinstall the screen.

Ask about hidden costs in advance

1. ​​Transportation and installation fees​ ​: The hoisting fee for a 10-square-meter screen is about 8,000-12,000 yuan (confirm in advance whether it is included in the quotation)
2. ​​control system​ ​: The system with remote update function is about 12,000 more expensive than the basic version.
3. ​​Warranty trap​ ​: Pay attention to the difference between "complete machine warranty" and "major component warranty" (the latter may not include power modules)

A gym owner fell into this trap. The 28,000 screen looked cheap, but later on he spent 9,000 to replace the power supply, which made him regret it.

Let me tell you, buying this thing is like looking for a partner.——​ ​Don’t just look at the face (appearance), look at the connotation (parameters) and family background (qualifications)​ ​. Industry data last year showed that choosing the right manufacturer can reduce the overall cost of use by 38%. Especially for models with intelligent brightness adjustment, you can save money on a new screen in three years' electricity bills. Remember, a good screen is something you save, not buy it cheaply!

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