Do you often see those dazzling large screens on the street? It is obviously LED screens, why are some screens filled with people taking photos, and some are deserted? Today we will talk about this - where is the most suitable outdoor LED electronic screen installed? What are the tricks to choose a location?

(Pause here) Someone may ask: "Can I open a small shop and install a screen at the door?" Actually, I really can't make a decision by slapping my head. Last year, a milk tea brand installed a screen at the commercial street entrance. After three months, the customer flow doubled, but the screen in the clothing store next door was black every day for repair... (The traces of thinking were inserted here)

​​Which places are naturally suitable for outdoor screens?​​

Let’s talk about some prime locations first.​​Mall exterior walls​​Absolutely ranked first, especially the corner position - the traffic is large and can be displayed from multiple angles. There is a very interesting data: In a business district in Shenzhen, the average store entry rate of stores with screens installed on the exterior wall increased by 35%. But be careful,​The screen height must be controlled at 8-12 meters​, it hurts when the pedestrian looks at him.

​Transportation hub​A good place too. In subway entrances and bus stops, those who are waiting for the bus will stare at the screen when they are idle. But there is a pit here to note:​The brightness must be enough!​​Under the sun during the day, if the screen brightness is less than 4500 nits, it is basically equivalent to a blackboard. Remember to choose a belt​Automatic photosensitive adjustment​​ model, otherwise the electricity bill will be scary.

Another new trend is to install it​The roof or high altitude​. Like the circular screen on the top floor of a building in Shanghai, you can see it three kilometers away. However, this kind of location requires a high level of equipment, and it must withstand strong winds and rains. The protection level must be at least as high as​IP65​​, otherwise the maintenance master would have to climb the stairs every day.

​​What hard indicators should be looked at when choosing a position?​​

Here is a simple comparison table for you:

(Add colloquial expression here) Don't think it's troublesome. Last time, a customer insisted on installing a screen under the shade of the tree, but the leaves reflected the advertisement and turned the advertisement into a "Hulk". Are you embarrassed?

​​Three questions you must understand before installation​​

​​Q: The bigger the screen, the better the effect?​​
uncertain! You have to see the viewing distance. For example, if you have a 10-meter-wide screen, the best viewing distance is 30-100 meters. If installed on a pedestrian street, it will be three or five meters away from the screen, and you will see pixels.

​​Q: Will there be electricity leakage on rainy days?​​
Now there are mainstream equipment​Lightning protection and surge protection​Design, but grounding should be done during installation. Focus on two parameters:​Protection level IP65​​Dust and waterproof,​Operation temperature -30℃~50℃​Adapt to various weather.

​​Q: Is it troublesome to update content?​​
I don't need to plug in and unplug the USB flash drive long ago! All support now​Mobile remote control​, even the source can be uploaded directly to the cloud. But be careful to choose the beltMulti-format decoding​ model, otherwise you will be fooled when you encounter 4K videos.

​These details must not be saved​

1. ​​Heat dissipation space​: Leave at least 50cm of ventilation on the back. I have seen someone wearing it against the wall. The screen is so hot that it can fry eggs.
2. ​​Inspection channel​: Don't put the screen in a blind spot, the ladder cannot be installed during maintenance
3. ​Anti-glare treatment​: Especially for street shops, don’t let the screen shake the driver’s eyes cause trouble

(Add personal experience here) I remember one time when I went to the acceptance project, the customer did not install a sunshade to save money. As a result, when the screen was sunburned in the afternoon, the screen reflected the opposite office building and called the police... In the end, a 45-degree tilt bracket was added to solve the problem.

The editor thinks that choosing a position is like finding a partner - the most important thing is to be suitable. Don’t just look at the beautiful parameters, you have to take the photometer and turn it around for a few times. Some manufacturers are very considerate now and can provide3D scene simulation service, you can see the actual effect before installing the screen. By the way, I heard that the latest screen can also automatically adjust the playback content based on the traffic, which is really smart!

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