Dear bosses, come here! Recently, many customers have asked me: "Where should this smart LED display be installed? Or the corner of the shopping mall or the corridor?" To be honest, this question seems simple, but many people will be confused in actual operation. Today we will talk about it and teach you step by step to find the location of this "digital eye".

1. The golden triangle area of ​​commercial space

​​Talk about the shopping mall scene first——The traffic of people is the money bag! According to industry data, the smart screen installed within 5 meters of the main entrance has a customer retention rate of 63% higher than the corner position. Last year, an international fast-moving consumer goods brand conducted a test and moved two P4 high-definition screens from the escalator to the atrium triangle area, and the click rate of promotional activities that month directly doubled.

​​You remember the three must-fight points​：

1. ​​Elevator waiting area​: On average, each person stays 2 and a half minutes, which is most suitable for new products
2. ​Behind the cash register​: Natural advertising space when checking out
3. ​​Fitting room corridor​: Accurate reach of girls when applying makeup

To give a real case: a clothing chain installs a transparent LED window screen opposite the fitting mirror, and customers will automatically push the matching suggestions when changing clothes, and the average customer price in three months will increase by 22%. This position is great!

2. Pit avoidance guide for outdoor installation

Recently, when I was helping customers with acceptance, I found that some merchants installed large outdoor screens under the shade of trees, but the screens grew moldy in the rainy season. Here is a key point—​​Outdoor installation three do not​：
① Don’t stick to the green belt (mosquito + moisture = equipment killer)
② Do not face the sunset direction (Western sun accelerates aging)
③ Do not be lower than 2.5 meters (it is easy to be posted on small advertisements)

​​Remember the gold parameters​：

• The weight bearing of the bracket is 1.5 times the weight of the screen (not panic during typhoons)
• Keep the distance from the wall 20-50cm (the heat dissipation channel cannot be blocked)
• The maintenance passage is 80cm wide (the maintenance master does not scold the street)

Last year, a landmark project in Shenzhen suffered a loss. There was no maintenance port when installing the screen. The entire wall had to be removed when changing the module, and the labor cost was 80,000 yuan.

3. Hidden gameplay for special scenes

Now the gameplay of smart screens is getting more and more sexy! Let me tell you a few installation locations that you can't imagine:

1. ​​Above the restaurant's dishes​: Display the progress of the dishes in real time, and there will be no quarrel between the kitchen and the front hall again
2. ​​Gym locker room​: Install atomized glass screen, and turn it into a karaoke room when taking a bath (humidity? Don’t panic at all, IP65 protection is not a vegetarian)
3. ​Hospital waiting area​: Combined with the floor tiles screen of the number calling system, the waiting time complaints have been reduced by 41%.

The most amazing thing is a certain automobile 4S store, which has installed an oil-proof screen in the repair workshop. The master directly retrieves the three-dimensional drawings when repairing the car. The customer can watch the maintenance process in real time in the rest area, and the satisfaction level is directly full!

4. Technical parameters determine the installation of the life gate

Don't think that just choosing the right position is over! These technical indicators do not meet the standards, and no matter how good the position is, it will be useless:

1. ​​Brightness adaptability​: The outdoor screen must be automatically adjusted from 4000-7500cd/m², and you must see clearly at noon.
2. ​​Refresh rate​: The stage floor tiles must be ≥1920Hz, otherwise the dancing ladies will be left with afterimages
3. ​​Heat dissipation structure​: Installed in a confined space, you must choose the model of front and rear dual circulation cooling system

Last week, when I went to inspect a conference room project, Party A insisted on embedding the screen in the bookcase. As a result, the selected model of heat dissipation hole is on the back, and it is overheated after half an hour of starting the machine. Finally, it can only be removed and reinstalled.

5. Personal opinion time

After working as a project supervisor for fifteen years, I found that the most fatal thing is not to install the wrong position, but to wear it! Last year, a customer installed the command center large screen at the air conditioner outlet in order to save 5,000 yuan of installation fees, and the power module was replaced three times in three months.

It is recommended that novices keep in mind two "ten millions":

1. ​​Do you have to do a 72-hour stress test​​(Simulate extreme weather and peak flow)
2. ​​Reserve 20% of the expansion space​ (Maybe it will be added to the interactive function next year)

Remember: a good location is a try! Two weeks before installation, I went to watch the screen at different times every day. The details of brightness, angle, and flow of people will never be as good as on-site testing.

Finally, let’s say heartfelt words: Now some manufacturers boast that “it’s okay to pretend” is the same as the trick of “treating all diseases” in the martial arts doctors. For a truly good screen, the location plan must be tailored - just like finding a partner, the right position can stimulate the greatest value!

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