Are you just opening a store and preparing to install an advertising screen, and you are confused when you look at the various products on the market? Don’t worry, I also fell into a trap when I helped chain convenience stores select screens three years ago - the screen I bought for cheap at that time had fallen off after half a year of use. Today we will talk about how novice Xiaobai avoids these pitfalls.

1. Manufacturing strength is the bottom line

There is an unwritten rule in the LED screen industry:​The factory size determines the product lower limit​. Some small workshops are full of fantasy, but snowflakes appear on the screen as soon as the rainy season comes. A truly reliable supplier must look at three points:

• ​Production area​: There is no more than 10,000 square meters in the workshop, so the orders in peak season cannot be queued.
• ​Quality Inspection Process​: I heard that there is a factory that needs to pass 18 tests per screen, and even the screw torque value must be recorded.
• ​Production capacity data​: A factory with a monthly output of 10,000 square meters will not let you wait for two months if you add orders temporarily.

Once I went to visit the factory and saw with my own eyes that the robotic arm on the assembly line was three times faster than the master's hand speed without blinking. Only in this area where the degree of automation is high can product consistency be guaranteed.

2. The larger the parameters, the better

The most common mistake that novices make is to focus on digital buying equipment. Last time, a guy who opened a gym insisted on buying a bright screen with 8000cd/m², but the customer was shaken so hard that he couldn't open his eyes. Remember these key indicators:

Focus on this​Low bright high gray technology​, a simple understanding is that the screen can keep the colors delicate in a dark environment. Once, when I installed screens for the art museum, their lights were adjusted like candlelight. The ordinary screen could not see the details clearly. After using this technique, even the oil painting brushstrokes could be restored.

3. After-sales installation and after-sales service hidden questions

Buying a screen is just the beginning, and subsequent services are the highlight. Last year, I suffered a loss when I helped chain pharmacies install screens - the screen flashed in the middle of the night and couldn’t find anyone to repair it, and the next day, the passenger flow dropped by 30%. Now that I have learned it thoroughly, I must confirm three points:

1. ​Response speed​: The 24-hour online technical team can also provide video guidance at 2 a.m.
2. ​​Spare parts reserve​: I heard that some manufacturers have set up spare parts warehouses in major cities, so they don’t have to wait for shipping on screen repairs.
3. ​​Modification capability​: There was a shopping mall column that had to be equipped with curved screens, but ordinary square screens could not be attached at all.

A friend who is working on the stage told me that they like the most about renting screens.​Quick disassembly and assemble structure​. Once, I changed the venue temporarily and the 20-square-meter large screen was disassembled and installed in three hours. I didn’t need professional tools, so a few guys got it done with an electric wrench.

4. Hidden cost is the easiest to cheat people

Do you think buying a screen costs a device? Too naive! Once I installed screens for a hot pot restaurant, the total price was 40% higher than the quote. These hidden costs need to be asked in advance:

• ​Content production​: Dynamic advertising is more than three times more expensive than static images
• ​​Electric Power Renovation​: The high-power screen may need to pull the cable separately
• ​Cleaning and Maintenance​: The screen cleaning of high-altitude work car is more expensive than cleaning your home

It is recommended that novices find it directly​All-inclusive service​​’s suppliers, from design to operation and maintenance, one-stop. Last time I met a milk tea shop owner, I found three waves of people to make plans, and the communication cost alone took two months.

5. Don’t chase innovative functions

Nowadays, transparent screens and floor tiles are popular on the market, but not all stores are suitable. There is a girl who runs a cafe and insists on pretending​86% transmittanceThe transparent screen was severely reflective during the day, and finally it was used as ordinary glass. These new features should be viewed rationally:

• ​Interactive screen​: Suitable for children's playground, but it is a fingerprint collector for restaurants
• ​Surface display​: It is indeed high-end for clothing stores, but the repair cost is 50% more expensive than flat screens.
• ​​Naked Eye 3D​​: Shopping mall atrium is eye-catching, and small shops are purely cost-effective

But then again, if the budget is sufficient, some black technologies can indeed bring surprises. A bookstore has installed a smart sensor screen in the window. Passers-by stopped for more than 30 seconds and automatically played recommended book videos, and the entry rate directly doubled.

Now you should understand that choosing an LED screen is similar to finding a partner - you can't just look at the external parameters, but also the internal strength and service. Next time I go to the supplier for inspection, remember to focus on theirsCase library​, real project experience is much more reliable than sales talk. By the way, don’t believe in the "lowest industry price". If there is really that good thing, it has been snatched up by big customers. How can we retail investors get the bargain?

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