Xiao Li, who has just joined the marketing department, has been very worried recently - his boss has approved a budget of 2 million for outdoor advertising, but the LED screen spot he chose at the high-speed rail station has not been played as much as the mirror advertisements in shopping mall toilets in three months. This thing is like a novice fishing. It is obvious that heavy bait is spread, but the fish take a detour. Today we will explain clearly, where should the LED advertising screen be placed?

​​Remember the Golden Triangle Law​​
Old advertising people all know this: a good location = traffic × length of stay × visual impact. Don’t consider if the multiplication of these three numbers is less than 5 million:

• Subway transfer channel (passenger flow: 100,000+/day, stay for 3 minutes)
• Suspended screen in shopping mall atrium (visual coverage radius 50 meters)
• Gas station in expressway service area (stay for more than 15 minutes)

Last year, a milk tea brand installed a screen in a university cafeteria. As a result, students lowered their heads to check their mobile phones while eating. Later, it was moved to the elevator entrance of the dormitory building, and the order volume immediately doubled. ​ ​Still scenes are 3 times more effective than moving scenes​ ​, this is the formula gained through the lessons of blood and tears.

​​Special scene counter-kill strategy​​
Don’t look down on these weird locations:

1. Car wash waiting area (forced to watch for 5-15 minutes)
2. Hospital registration hall (average wait 47 minutes)
3. Internet celebrity restaurant reservation area (100% chance of looking up when queuing)

There is a ruthless case: a certain APP installed a bar screen on the subway security conveyor belt and forced it to be exposed for three seconds while passengers bent down to pick up their bags. The installation fee was 20% more expensive than ordinary spots, but the click-through rate was 3.8 times higher. This is called "kidnapping marketing". Although it is unscrupulous, it really works.

​​Parameter Matching Anti-Rollover Guide​​
Don’t be fooled by sales, remember these three life and death lines:

• ​​brightness value​ ​: Outdoors must be ≥4000cd/m² (can be seen clearly even on cloudy days)
• ​​refresh rate​ ​: ≥1920Hz (no black bars appear when shooting video)
• ​​Viewing angle​ ​: 160° is the bottom line (visible from all directions at the intersection)

The curved screen installed by a certain car brand on an overpass failed because the vertical viewing angle was only 120° and the lower lane was not visible at all. It was later saved by installing a 45° tilt bracket, which cost 170,000 in modification fees.

​​Maintenance costs are hidden in the details​​
Here are the hidden expenses that novices most easily overlook:

1. Hoisting fees (work at heights is 3 times more expensive than on the ground)
2. Electricity bill (smart dimming system saves 38% electricity)
3. Screen cleaning fee (cleaning of honeycomb structure screen is 50% more expensive)

Let me teach you a trick: choose a model with self-checking function. Although it is 15% more expensive, the repair response is quick. A supermarket chain's roof screen avoided a short-circuit accident during a heavy rain due to timely detection of module necrosis, and the maintenance cost saved was enough to buy a car.

The latest industry report shows that​ ​Accurate LED advertising customer acquisition costs are 62% lower than traditional media​ ​. But there is a data that is even more frightening - 60% of advertisers have no idea that they have spent too much money. Before choosing a location next time, take a picture of the scene with your mobile phone and count how many faces appear in the picture at the same time. If there are more than 20, you will pay. Remember, the more expensive the advertising screen, the better, but the more "obtrusive" it is, the more valuable it is!

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