Are advertisers who have just entered the industry always worried: they spend a lot of money on advertising, but the effect is like sprinkling salt into the ocean? In fact, the problem may lie in the delivery channel. Just like when novices always think about "how to quickly increase their fans" when playing short videos, finding the right LED large-screen advertising resources is the king. Today we will break it apart and talk about this matter, so that you will avoid detours.

​​The twists and turns of the three mainstream channels​

1. ​​Commercial complex direct sales​​: The LED large screen in the core business districts of Beijing, Shanghai, Guangzhou and Shenzhen can be worth a house in third-tier cities. There is a trick: find new malls that have just opened for half a year. Their advertising space vacancy rate is usually over 40%, and there is more bargaining space.
2. ​Government Franchise​: The screens of municipal squares and stadiums must be bidding. There was a case last year that the winning bid price of a gymnasium screen in a third-tier city was 27% lower than the market price. The key is that the "right to use during the event" was indicated in the bidding documents.
3. ​Transportation hub agent​: The screen resources of high-speed rail stations and airports are basically monopolized by several large agents. There is a pit here to note - the price difference between the same screen at different times is 3 times, and the exposure volume at morning rush hour is actually 5.6 times that of working days

​​Five hard indicators for screen selection​​
Last week, I met a restaurant owner who spent 200,000 yuan to rent a P10 screen, but the customer said that the dishes were as blurry as if they were mosaics. These parameters must be kept in mind:

• ​Pixel spacing​: Choose at least P6 or less in the commercial area, and you can see the details clearly from 5 meters away.
• ​​Refresh rate​: 1920Hz is the basic configuration, otherwise the video will be full of water ripples
• ​​Brightness adaptation​: The outdoor screen is less than 4000cd/m², and it is a piece of black glass at noon
• ​​Protection level​: IP65 is only entry-level, and coastal areas must choose IP68 to prevent salt spray corrosion
• ​​Population​​: The window screen is less than 86% transmissibility, and half of the store's lighting is directly scrapped

​​Self-question time​
Q: Is the shopping mall reliable to install the package?
A: You must distinguish between "nude screen price" and "all-inclusive price". A boss was beaten - the quotation was 38,000 yuan per month. After installing it, I found that it did not include electricity bills and maintenance, and I paid an additional 120,000 yuan a year.

Q: How to choose a temporary active screen?
A: Look at three points: Is there a quick disassembly and assembly structure, how many signal inputs are supported, and how many sets of backup modules are provided. There was a tragedy in the New Year's Eve event last year: the countdown screen of a square was half black because it was not equipped with backup power supply.

Q: How to determine the actual screen size?
A: Don’t believe what the salesperson said is "about XX square meters", just need the number of modules. 1 square meter P4 screen = 62,500 lamp beads, one less is shrinking

Recently, there is a new trend in the industry - creative screens with interactive functions are becoming popular. For example, an internet celebrity milk tea shop installed a touch screen in the window, and customers can also generate short videos by ordering orders from a distance, which has brought about 270,000 spontaneous disseminations in three months. Although the rental price of this type of screen is 30% more expensive, its conversion rate is 4.2 times that of ordinary screens.

After all, finding LED large-screen resources is like a blind date. You can’t just look at your face (screen effect), but you also have to find out your family’s background (operation and maintenance capabilities). Those who promise "7×24-hour response" should be better to try on-site whether the phone call can be connected in the middle of the night. Remember, a truly powerful supplier must dare to state that "the fault response should not exceed 2 hours" in the contract.

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